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About the Role
We Are Social is seeking a Senior Copywriter to craft compelling narratives, solve business challenges, and lead creative strategy. This role involves developing campaigns, defending creative integrity, and mentoring junior talent, with a focus on staying ahead of cultural trends to deliver nuanced and effective work.
Responsibilities
- Concept, write, and create strong, compelling copy that resonates with target audiences.
- Understand brand identity and how visual and verbal executions create a holistic brand experience.
- Act as a creative spokesperson to maintain the integrity of the work.
- Support new business efforts by outlining and writing pitch decks.
- Contribute high-level thinking to shape creative projects from inception to delivery.
- Master brand voice by consistently producing top-tier copy under tight deadlines or budget constraints.
- Drive creative problem-solving with adaptable solutions that satisfy evolving client needs.
- Clearly articulate creative visions and translate client feedback into actionable tasks.
- Identify emerging trends and opportunities in social media that align with brand objectives.
- Defend creative work confidently to internal and external stakeholders.
- Translate complex briefs into clear, actionable creative tasks.
- Collaborate with internal team members, interpreting feedback for cohesive final products.
- Manage multiple complex projects simultaneously without loss of quality or focus.
- Mentor junior and mid-level writers and provide constructive feedback.
- Use AI to generate campaign concepts and explore innovative linguistic patterns.
- Leverage AI for A/B testing variations and drafting long-form content.
- Utilize agency-wide project management and collaboration platforms for efficient workflows.
- Work collaboratively with a large creative team from ideation to execution.
Requirements
- 5+ years of agency experience.
- Portfolio showcasing multi-channel campaigns with strategic depth.
- Robust knowledge of advertising fundamentals, including brand development, strategy, storytelling, design, and emerging platforms/technologies.
- Full command of the creative process, from concept to campaign execution and client presentation.
- Strong verbal and written communication skills to defend and explain creative choices.
- Ability to navigate feedback effectively.
- Deep understanding of what resonates with social audiences.
- Energetic, innovative, and forward-thinking approach.
- Ability to engage with communities and stay ahead of social trends and cultural moments.
Skills
- Copywriting
- Creative Strategy
- Campaign Development
- Brand Voice Mastery
- Creative Problem-Solving
- AI Tool Utilization
- Project Management
- Collaboration
- Mentoring
- Trend Identification
- Client Communication
- Pitch Deck Creation
Location
- Global (with passport program for 18 offices worldwide)
Work Type
- Full-time
Experience Level
- Senior
Benefits
- Passport program for international work opportunities
- Celebration of wins and losses
- Focus on making a difference (carbon offsets, community kitchens)
- Snacks
About the Company
- A creative agency powered by social connections.
- Thrives on trends and creating buzzworthy campaigns.
- Known for culturally relevant campaigns for brands like McDonald’s, Adidas, Universal Studios, and YouTube.
- Celebrates diverse perspectives and experiences.
- Welcomes unique voices and talents.
Equal Opportunity
- We Are Social is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.
- Privacy Notice for California Employees and Job Applicants available at https://wearesocial.com/us/wp-content/uploads/sites/3/2023/07/CA-Employee-and-Job-Applicant-CPRA-Notice.pdf