Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
This Product Marketing Manager role owns the marketing strategy for Sofar's ocean sensing and voyage intelligence products, Spotter and Wayfinder. The position bridges Product, Sales, and Marketing to translate technical capabilities into customer value, improve sales enablement, and build scalable GTM systems.
Responsibilities
- Own messaging and positioning for Spotter and Wayfinder, maintaining a clear messaging architecture.
- Drive ICP, segmentation, and customer insight through discovery and cross-functional collaboration.
- Build sales enablement assets including pitch decks, one-pagers, discovery guides, battlecards, and FAQs.
- Lead product launches and GTM execution, covering internal readiness, training, and adoption goals.
- Establish a repeatable proof engine of case studies, quantified outcomes, and validation stories.
- Support lead generation by translating product value into high-conversion campaigns and assets.
- Build AI-driven GTM tools and workflows to reduce cycle time and increase funnel velocity.
Requirements
- 7+ years of experience in oceanography, meteorology, or met-ocean product marketing.
- Proven ability to support enterprise and multi-stakeholder buying motions.
- Strong messaging and storytelling skills for technical and executive audiences.
- Experience operating across both technical proof-driven and ROI-oriented GTM motions.
- Highly collaborative with the ability to partner across Product, Sales, and Customer Success.
- AI tool-builder mindset with experience in no/low-code tools and basic scripting.
Skills
- Product Marketing
- Messaging and Positioning
- Sales Enablement
- GTM Strategy
- Customer Discovery
- AI Workflow Automation
- No/Low-code Prototyping
- Technical Storytelling
Work Type
- Hybrid
- Full-time
Experience Level
- 7+ years
Salary/Compensations
- $130,000 - $170,000
Benefits
- Visa sponsorship support
About the Company
- Sofar operates at the intersection of ocean science, climate, and technology.
Equal Opportunity
- We are committed to addressing climate injustices and highly encourage people who identify as women, LGBTQ+, Black, Indigenous, and people of color (BIPOC) to apply.