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About the Role
The Social Media Lead is responsible for the day-to-day execution and optimization of Showpo’s social media presence, ensuring the brand is elevated, platform-native, and commercially impactful. This role owns the social content ecosystem across key channels, driving strategic content planning, creator and community engagement, and performance-led optimization.
Responsibilities
- Own the execution of Showpo’s social media strategy in alignment with broader marketing and brand goals
- Oversee the creation of high-performing social content across video, stills, storytelling series and reactive moments
- Collaborate closely with Brand, Creative, Design, Ecom and Campaign teams to deliver integrated social rollouts
- Monitor social performance across reach, engagement, saves, shares, profile activity and assisted commercial outcomes and deliver regular reporting and insights that translate performance into actionable improvements
- Ensure Showpo’s community engagement feels authentic, timely and aligned with brand voice
- Support paid social activity through briefing, creative alignment and performance monitoring
- Stay across emerging social trends, platform updates, tools and creator best practices and bring new ideas into execution
Requirements
- 3+ years experience in social media execution within a fast-paced brand environment (fashion desirable)
- Deep understanding of platform-native content, performance drivers, and social-first storytelling
- Required to confidently appear on camera, bringing a polished, brand-aligned presence and contributing to engaging team led content series
Experience Level
- 3+ years experience
Benefits
- 50% staff discount
- Monthly staff sample sales
- Dog-friendly office
- Discounts at places such as Peaches Pilates studios and the cinema
- Paid 24/7 GP access through Updoc employee healthcare benefit (Including prescriptions and referrals sent straight to your phone)
- Financial advice and discounts through Commbank Workplace Banking Program
- Games Night and Parties
- Friday bubbles
- “I S**t Rainbow” recognition awards
- Brekkie bar
- EAP mental health support
- Showpo Coffee Club
- Showpo Wellness Club
About the Company
- Showpo is the Australian owned, global, social media led ecommerce brand, redefining fashion retail for the new generation.
- Established in Sydney in 2010 from our Founder & CEO Jane Lu's garage.
- Disrupted the traditional retail model, are a global fashion destination and one of Australia's home grown true global success stories.
- Pride ourselves on empowering women worldwide and being one of Australia's largest and most successful social media brands.
- Support The Hunger Project through our donations, staff sample sales, yearly edits and awareness.
- Recently the first ever business in Australia to gain our "Endometriosis friendly" workplace accreditation through Endometriosis Australia