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About the Role

As a Retention Director, you will join a high-performing Digital team to drive and deliver Sephora Canada’s business goals. You will partner closely with Marketing, Merchandising, Promo/Loyalty, Campaigns & Content, Creative, Tech, CRM, and Analytics to shape retention strategy and activate it through best-in-class marketing across Email, App Push, and SMS. You will lead a team of 6 marketers who own broadcast, triggered/lifecycle, and transactional programs.

Responsibilities

Own retention channels (Email, App Push, SMS), hitting ambitious sales targets and engagement KPIs while amplifying Sephora's brand.
Craft and execute our retention calendar, aligning with key trading moments and promotions to ensure goals are met through disciplined prioritization.
Forecast and manage financial objectives, expertly identifying levers to consistently achieve targets.
Establish a dynamic rhythm for performance monitoring and analysis, continuously enhancing results.
Define and evolve Canada's retention strategy, perfectly tailored to customer preferences and market dynamics.
Ensure market-relevant localization, including impactful French-language communications and Quebec-specific considerations.
Partner with Analytics to transform data into powerful insights, driving strategic updates and program enhancements.
Lead best practices, sharing performance and learnings with stakeholders and executive leadership.
Identify and implement improvements that increase efficiency and speed-to-market.
Collaborate with US counterparts to ensure Canadian needs are integrated into global strategies.
Design and deliver a seamless, optimized customer journey across all communication touchpoints.
Lead our retention data strategy, leveraging advanced analytics and testing to uncover insights and fuel impactful initiatives.
Drive the strategic growth of our app, identifying and executing strategies to boost engagement and loyalty.
Define annual and quarterly priorities for Retention Marketing, focusing on growth and strategic local initiatives.
Build strong relationships and alignment with key partners across marketing, tech, and creative teams.
Lead your team to plan and deliver retention campaigns with high-quality, on-time execution.
Manage and develop a team of 6, providing coaching, feedback, and growth pathways to foster high-performing talent.

Requirements

8+ years of relevant experience in Retention Marketing, including Email, App Push, and SMS.
Exceptional written and oral communication skills, including storytelling skills to senior audiences.
Proven ability to work cross-functionally and collaboratively.
Strong business acumen, particularly with how Retention Marketing drives sales, engagement, and lifetime value.
Knowledge of the current retention marketing landscape, industry trends, and marketing attribution models.
Proven ability to take initiative, stay flexible, and excel in fast-paced, high-volume and deadline-driven environments.
Well-organized, project and results oriented with high attention to detail.
Ability to extract both quantitative and qualitative insights to improve campaigns and develop a data-driven center of excellence.
Ability to travel to the San Francisco office based on business needs.

Skills

Retention Marketing
Email Marketing
App Push Notifications
SMS Marketing
French-language communications
Data Analysis
Marketing Strategy
Customer Journey Optimization
App Growth Strategies
Team Leadership
Cross-functional Collaboration
Business Acumen
Marketing Attribution Models
Project Management
Data-Driven Decisioning

Location

160 Bloor Street East, 11th Floor, Toronto, ON

Work Type

Full Time
Hybrid

Experience Level

8+ years of relevant experience

Education Level

Master's degree in a relevant field is highly preferred

Salary/Compensations

CAD$148,600.00 - CAD$176,000.00, plus bonus, RRSP matching

Benefits

Access to opportunities that will challenge, stretch, and develop your skills.
Access to the global community of luxury group LVMH (Louis Vuitton Moët Hennessy) for endless career opportunities.
Medical coverage
Dental coverage
Vision coverage
Life insurance
Disability coverage
Well-Being@Sephora program
Vacation days
Flex days
Maternity leave
Paternity leave
Training and development programs and resources
30% discount on all merchandise/services
Opportunities for gratis
Flash sale discounts on LVMH brands
Volunteer and donation matching
Employee Assistance Program
Free mental health resources with 24/7 access to Dialogue

About the Company

At Sephora Canada, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Equal Opportunity

Sephora Canada strongly believes in equal opportunity when it comes to employment and advancement.
Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can belong, grow, and build a beautiful career.
This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and/or any other diversity dimensions.
Requests for accommodation due to a disability (visible or otherwise), other protected characteristics or other reasonable circumstances can be made at any stage of the recruitment process and during employment by contacting our People team.