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About the Role

The Senior Manager, Brand Insights & Strategy is a strategic leader responsible for shaping and activating consumer-driven brand strategies across a portfolio of priority brands at Pernod Ricard USA. This role uncovers deep consumer and demand moment insights, translates learning into action, and proactively influences brand direction in partnership with senior marketing leadership. The opportunity offers meaningful impact on communication, innovation, and renovation for iconic global brands, within a fast‑paced and collaborative organization.

Responsibilities

Lead brand insights strategy and activation across multiple priority brands, delivering actionable learnings that inform communication, innovation, and renovation initiatives.
Establish and manage annual learning agendas aligned to brand strategy and business objectives, driving cross‑functional and global alignment.
Identify and prioritize key consumer knowledge gaps and design holistic learning plans that integrate data, trends, and primary research.
Activate demand segmentation and foster deep consumer empathy across marketing and commercial teams.
Synthesize quantitative, qualitative, and syndicated data into compelling narratives that inspire action and influence senior stakeholders.
Serve as a thought leader within the insights community, building strong relationships with global Brand Companies and Center of Excellence partners.

Requirements

Bachelor’s degree
7+ years of brand insights and strategy experience with demonstrated success activating insights into brand action
5+ years leading primary quantitative and qualitative research initiatives
Proven experience developing holistic learning plans that integrate multiple data sources
Strong ability to influence senior stakeholders (VP+ level) through compelling insight storytelling
Experience analyzing syndicated data sources (e.g., Nielsen, IRI, Numerator)

Location

New York

Work Type

Hybrid

Experience Level

Senior

Education Level

Bachelor's degree

Salary/Compensations

$137,000.00 to $171,200.00

Benefits

Great benefits and perks

About the Company

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes!
Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies.
Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes.
Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality.
Pernod Ricard’s consolidated sales amounted to € 10,959 million in fiscal year FY25.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

Equal Opportunity

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law.
Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process, contact us at PR_NA_TalentAcquisition@pernod-ricard.com.