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About the Role

Product Management is responsible for driving the overall user experience, feature strategies and concepts, and engagement paradigms for Disney Entertainment & ESPN's global portfolio of consumer-facing streaming and digital products. The Principal Product Manager, Tiering will lead product strategy and execution across plans, tiering, and monetization for the streaming business, sitting at the intersection of product, data, and business strategy. This role is responsible for driving sustainable revenue growth while delivering compelling value to subscribers, defining plans and tiering strategies to meet consumer needs, cater to willingness to pay, and provide differentiated value. The role will also evaluate and test new models and approaches to increase monetization and is highly cross-functional, partnering closely with Product, Finance, and Data Science teams.

Responsibilities

Develop the strategy for plan tiering and evolution across a global portfolio, aligning consumer needs with business objectives.
Design and lead a learning agenda to deepen understanding of consumer willingness to pay and price elasticity.
Develop a product strategy to effectively balance revenue tradeoffs between advertising, subscription, and paid sharing revenue.
Define and build product and user experience features for plans and monetization.
Identify and drive opportunities to improve ARPU, conversion, and churn.
Develop experimentation frameworks to test tiering, pricing, promotions, and offers.
Maintain a comprehensive understanding of company-wide initiatives that would affect plans and pricing decisions.
Manage a team of Product Managers focused on tiering and monetization.
Translate complex data into actionable insights and strategic recommendations.
Monitor industry trends, competitor pricing, and emerging business models.

Requirements

10+ years of experience working in strategy, product, consulting (or combination of the above) focused on monetization strategy.
In-depth experience with how companies should tier, package, and structure their commercial offerings.
Proven record of prioritizing and driving large-scale monetization programs and initiatives.
Worked in a direct-to-consumer subscription business with global scope.
Strong understanding of market dynamics and consumer behavior/preferences.
Ability to balance customer-centric thinking with business impact.
Excellent communication skills, with a talent for influencing senior stakeholders.
Experience working in an organizational structure with both vertical and horizontal teams where ownership of a capability cuts across multiple teams.
Bachelor’s degree required.

Skills

Monetization strategy
Tiering, packaging, and structuring commercial offerings
Direct-to-consumer subscription business
Market dynamics
Consumer behavior/preferences
Customer-centric thinking
Business impact analysis
Communication
Stakeholder influence
Global pricing
Localization strategies
Ad-supported subscription models (AVOD/hybrid tiers)

Location

San Francisco, CA, USA

Work Type

Full time

Experience Level

Principal

Education Level

Bachelor’s degree

Salary/Compensations

$206,400 to $276,700 per year

Benefits

A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About the Company

Technology is at the heart of Disney’s past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney’s media business globally. The team marries technology with creativity to build world-class products, enhance storytelling, and drive velocity, innovation, and scalability for our businesses. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers. We work with every part of The Walt Disney Company’s media portfolio to advance the technological foundation and consumer media touch points serving millions of people around the world. Our Technologists are designing and building the products and platforms that will power our media, advertising, and distribution businesses for years to come. Disney’s technology and products serve as a signature doorway for fans' connections with the company’s brands and stories. Disney+. Hulu. ESPN. ABC. ABC News…and many more. These products and brands – and the unmatched stories, storytellers, and events they carry – matter to millions of people globally. We develop and implement groundbreaking products and techniques that shape industry norms, and solve complex and distinctive technical problems.