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About the Role

Lead the strategy, commercial model, and go-to-market for eBay’s brand advertising business, owning the vision and roadmap for how brands show up across eBay to drive long-term brand value and sustainable revenue growth. This role sits at the intersection of advertising strategy, partnerships, product, and P and L ownership.

Responsibilities

• Define the multi-year strategy for eBay’s brand advertising business.
• Segment and prioritize brand advertising opportunities and formats.
• Develop clear theses on where to innovate in product, deepen partnerships, and differentiate eBay’s brand advertising offering.
• Translate strategy into a focused roadmap of initiatives with clear objectives, financial impact, and timelines.
• Shape and refine brand advertising products, packages, and solutions.
• Partner with Ads Product and Engineering to define requirements for new formats, targeting capabilities, measurement, and buying workflows.
• Collaborate with Sales and account teams to build compelling narratives, sales materials, and standard methodologies.
• Develop external partnerships to enhance the value and performance of eBay’s brand advertising ecosystem.
• Own the commercial performance of the brand advertising portfolio, including revenue, yield, advertiser retention, and campaign effectiveness.
• Define, track, and report on key performance indicators.
• Optimize economics over time through pricing, packaging, inventory and yield management.
• Lead regular business reviews with internal leadership and key partners.
• Partner with category and regional teams to ensure brand advertising solutions are tailored to vertical and market needs.
• Work closely with eBay Ads, Performance Advertising, and other Services lines of business to design integrated offerings.
• Collaborate with Marketing and Communications to build the external profile of eBay’s brand advertising business.
• Serve as a key voice for Brand Advertising in cross-functional forums.
• Build and lead a high-performing Brand Advertising team.
• Establish clear goals, operating rhythms, and decision mechanisms.
• Foster a culture of accountability, collaboration, inclusion, and customer-centricity.
• Represent Brand Advertising in executive forums, providing concise, insight-rich updates.

Requirements

• 10 or more years in advertising, media, partnerships, or commercial leadership roles within technology, ecommerce, marketplaces, publishers, or agencies.
• Proven track record of building, scaling, or transforming brand or media businesses, including ownership of revenue, product positioning, and go-to-market.
• Deep commercial and strategic competence, including comfort with P and L ownership, pricing and packaging, financial modeling, and investment cases.
• Strong critical thinking skills, with the ability to break down ambiguous problems, create clear frameworks, and translate strategy into actionable plans.
• Demonstrated ability to operate in highly cross-functional, matrixed environments and influence partners across Product, Engineering, Sales, Marketing, Finance, Legal, and regional teams.
• Experience working directly with brands and agencies, with strong relationship-building and negotiation skills.
• Excellent communication skills, including the ability to craft executive-ready narratives and simplify sophisticated topics for diverse audiences.
• High sense of ownership and results orientation, with a track record of driving initiatives from idea through launch, optimization, and scaling.
• Passion for crafting brand experiences that are useful, respectful of customers, and additive to the marketplace experience.

Skills

• Advertising strategy
• Commercial leadership
• Partnerships
• Product strategy
• P and L ownership
• Go-to-market strategy
• Pricing and packaging
• Financial modeling
• Investment cases
• Critical thinking
• Cross-functional collaboration
• Relationship building
• Negotiation
• Communication
• Results orientation
• Team leadership

Location

• Remote

Work Type

• Full-time

Experience Level

• 10+ years
• 3+ years leading brand or media portfolios at scale

Education Level

• BA or BS degree required
• MBA or other advanced degree preferred

Salary/Compensations

• $210,800 - $281,400

Benefits

• Health benefits
• Retirement programs
• Paid time off
• Parental leave
• Target bonus
• Restricted stock units

About the Company

• eBay is a global commerce leader that connects millions of buyers and sellers around the world.
• We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes.
• We are committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
• Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day.
• We're in this together, sustaining the future of our customers, our company, and our planet.

Equal Opportunity

• eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.