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About the Role

The Regional Vice President of Outside Sales is the senior sales leader responsible for driving revenue growth across an assigned territory. This is not a desk-based leadership role. Our most successful Regional Vice Presidents are highly visible in the field, spending the majority of their time alongside Regional Sales Managers and customers, coaching in real time, advancing opportunities and helping close business. This role is ideal for a proven sales professional who has spent years winning business personally and who still enjoys being in front of customers. The Regional Vice President owns the performance of the territory and leads by example through hands-on coaching, ride-alongs, customer engagement and disciplined execution. The right candidate is a true road warrior who thrives on travel, enjoys being in front of customers and is passionate about helping sales teams win.

Responsibilities

Achieve annual budgeted sales quota and KPI targets for the region.
Own and drive revenue growth across your assigned territory.
Spend the majority of your time in the field conducting ride-alongs with Regional Sales Managers and participating in customer meetings.
Coach sales professionals in live selling situations, helping them improve prospecting, discovery, presentation, negotiation and closing skills.
Personally engage with key customers, decision-makers and stakeholders to accelerate opportunities and secure new business.
Partner with Regional Managers to identify pipeline gaps, develop action plans and drive consistent sales execution.
Lead from the front by modeling best-in-class sales behaviors and maintaining a strong customer-facing presence.
Assist in the development and execution of territory growth strategies that produce measurable results.
Participate in major customer presentations, contract negotiations and strategic account reviews.
Recruit, develop and retain high-performing sales talent.
Monitor sales performance and pipeline health, using data as a tool to drive action rather than as a substitute for customer engagement.
Represent Lakeshore at local, state and national industry events and conferences.
Travel extensively throughout the region to support customers, sales teams and business growth initiatives.

Requirements

10+ years of successful outside B2B sales experience with a documented history of exceeding sales goals.
5+ years of experience directly leading, coaching, and driving sales performance within a territory generating $100M+ in annual revenue.
Demonstrated ability to influence, negotiate and close complex sales opportunities.
Proven success leading through field coaching, ride-alongs and customer engagement.
Strong business acumen with the ability to leverage sales data and reporting to identify opportunities, coach performance, and drive measurable results.
Strong executive presence with the ability to build relationships at all levels.
Candidates should ideally reside in the SF Bay Area, including San Jose, San Francisco, or Sacramento.
Ability to travel within the territory as needed, including 2–3 overnight stays each week (traveling approximately 3 out of 4 weeks per month).
Proficiency with Salesforce a plus.

Skills

Outside B2B sales
Sales leadership
Revenue growth
Field coaching
Customer engagement
Sales negotiation
Sales closing
Business acumen
Sales data analysis
Relationship building
Salesforce proficiency

Location

SF Bay Area (San Jose, San Francisco, or Sacramento)

Work Type

Outside sales
Field-based
Extensive travel

Experience Level

10+ years of outside B2B sales experience
5+ years of direct sales leadership experience

Education Level

Bachelor's degree strongly preferred

Salary/Compensations

$180,000-$200,000
Uncapped commission structure

Benefits

Paid leave for new parents
Excellent medical/dental and vision coverage (EPO, PPO and HSA)
401(k) retirement plan with company contribution
Flexible benefit options
Generous employee discount on products

About the Company

Lakeshore creates innovative learning materials and world-class guest experiences for teachers, parents and children.
Founded in 1954, Lakeshore has grown into a global community with a thriving e-commerce business, multiple catalogs, over 50 stores, a national sales force, and international offices.
The company is building an infrastructure designed for scalability, embracing data-driven decision-making and using technology to improve efficiency.
Lakeshore invests in a diverse team of inquisitive talent who fuel each other’s passions and curiosity.
The company is committed to creating products that instill a sense of wonder and foster a true love of learning.

Equal Opportunity

People are selected based on skill, merit and talent—not based on race, color, creed, sexual orientation, gender or gender identity, marital status, domestic partnership status, military status, religion, age, national origin, ancestry, alienage, AIDS or AIDS-related complex status, genetic information, predisposition or carrier status, status as a victim of domestic violence, physical or mental disability, or any other characteristic protected by applicable law.
Lakeshore is an E-Verify employer.