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About the Role

We are seeking a hands-on Global Head of Marketing & AI Innovation to build and lead a modern, AI-enabled marketing function. This role will transform marketing operations across content, design, campaigns, reporting, and workflows by embedding AI into day-to-day execution. You will own the global marketing strategy across brand, digital, website strategy, and client and expert engagement, ensuring alignment with company growth priorities. The ideal candidate will lead a global team to build a more efficient and data-driven marketing operation, accelerating content production, improving campaign performance, and unlocking better insights for faster, smarter decision-making. This is an opportunity for a strong marketing leader highly comfortable leveraging AI to drive execution at scale, taking ownership, leading cross-functional initiatives, and building an agile, scalable, and high-performing AI-enabled marketing organization that delivers measurable business impact.

Responsibilities

Define and execute the AI and automation roadmap across the marketing and revenue technology stack.
Identify, prioritize, and deliver scalable AI-driven marketing use cases aligned to business goals and operational efficiency.
Translate business needs into AI-enabled solutions in partnership with data, engineering, and revenue teams.
Lead end-to-end execution of AI initiatives from concept through delivery, including defining requirements, success metrics, and governance.
Partner closely with sales and senior stakeholders to integrate AI-enabled processes and communicate strategy, progress, and impact through executive-level presentations.
Lead the global marketing function and a team of 15+ while developing a modern, digital-first marketing operation across content creation, reporting, and marketing operations.
Coordinate with internal stakeholders to ensure marketing projects move forward efficiently and deadlines are met.
Drive AI-enabled transformation across marketing workflows to increase speed, scale, and efficiency.
Develop and execute integrated marketing campaigns that support demand generation, client acquisition, retention, and revenue growth across key markets and segments.
Manage the global marketing budget, external agencies, vendors, and tools to ensure resources are allocated effectively, and marketing investments deliver measurable impact.
Refine and evolve the company’s brand positioning, messaging, and market narrative to ensure consistency across client, expert, employee, and candidate audiences.
Partner with client-facing teams to create marketing materials and campaigns that drive client engagement and revenue growth.
Leverage AI-driven insights to inform positioning, segmentation, and messaging strategy.
Support employer branding initiatives by developing content and messaging that strengthen the company’s reputation, culture, and talent attraction efforts.
Own website strategy, content, SEO, conversion optimization, and overall digital performance to improve engagement, lead capture, and brand visibility.
Define and report on success metrics for AI and automation initiatives.
Serve as a strategic partner to the executive leadership team, providing marketing insights, performance reporting, and recommendations that support company priorities.
Leverage dashboards and reporting to measure impact across pipeline, conversion rates, efficiency, and revenue.

Requirements

12+ years of related experience across marketing, program management, or product ownership roles within a complex organization.
Significant AI expertise with a proven track record of delivering AI-driven capabilities and measurable business impact.
Strong B2B marketing experience in professional services, information services, SaaS, consulting, financial services, or another relationship-driven business.
Proven ability to apply AI and automation to increase efficiency, improve marketing productivity, strengthen business outcomes, and support revenue growth.
Strong analytical mindset with experience using data to evaluate marketing performance, optimize campaigns, and communicate impact to senior leadership.
Experience managing marketing budgets, vendors, agencies, and technology investments.

Skills

AI and automation strategy
AI-driven marketing use cases
AI-enabled solutions
AI initiatives execution
Marketing execution
Digital-first marketing operation
Content creation
Reporting
Marketing operations
Integrated marketing campaigns
Demand generation
Client acquisition
Client retention
Revenue growth
Marketing budget management
Agency management
Vendor management
Brand strategy
Brand positioning
Messaging strategy
Market narrative
Client engagement
Employer branding
Website strategy
SEO
Conversion optimization
Digital performance
Reporting and measurement
Success metrics definition
Marketing insights
Performance reporting
AI and creative tools (e.g., ChatGPT, Claude, Canva AI, Adobe AI/Creative Suite)
Marketing automation platforms
CRM systems
Campaign management platforms
Reporting tools (e.g., HubSpot, Salesforce, Marketo, Qualified, Outreach, Looker, Tableau)
Leadership skills
Communication skills
Change-management skills

Location

New York City

Work Type

Hybrid

Experience Level

12+ years of related experience

Salary/Compensations

$200,000 to $275,000 USD

Benefits

Annual discretionary bonus based on performance
15 PTO days
10 legal holidays
Sick days
Comprehensive medical, dental, and vision plans
401(k) match up to 10% of employee contribution
Life insurance
Paid time-off plans
Parental leave plans
Commuter benefits
Corporate gym rate
Development opportunities through LinkedIn Learning
Free snacks and beverages in the office
Friday happy hour
Summer Fridays
Year-round corporate athletic league
Casual work environment
Team building events
Social events

About the Company

Guidepoint is a leading research enablement platform designed to advance understanding and empower our clients’ decision-making process. Powered by innovative technology, real-time data, and hard-to-source expertise, we help our clients to turn answers into action. Backed by a network of nearly 1.75 million experts and Guidepoint’s 1,600 employees worldwide, we inform leading organizations’ research by delivering on-demand intelligence and research on request. With Guidepoint, companies and investors can better navigate the abundance of information available today, making it both more useful and more powerful.

Equal Opportunity

At Guidepoint, our success relies on the diversity of our employees, advisors, and client base, which allows us to create connections that offer a wealth of perspectives. We are committed to upholding policies that contribute to an equitable and welcoming environment for our community, regardless of background, identity, or experience.