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About the Role

As a Product Marketing Manager at Back Market, you will shape how Extended Services Programs are brought to life, focusing on positioning, messaging, and go-to-market strategies to drive long-term adoption. You will be part of a Marketing team that values self-awareness, user advocacy, and authenticity.

Responsibilities

• Own the full positioning and go-to-market playbook for Extended Services Programs.
• Build differentiated positioning and messaging grounded in customer insights, competitive intelligence, and market trends.
• Design and orchestrate GTM strategies in lockstep with Product and Marketing Ops to maximize launch impact and drive lasting adoption.
• Craft product narratives with Brand and PR that connect real customer pain points to the solutions we provide consistently, across the year.
• Partner with Product Managers to influence roadmaps, close product gaps, and spot innovation opportunities before the competition does.
• Ensure every customer touchpoint — pre- to post-purchase — aligns with our positioning, messaging, and brand guidelines.
• Track launch performance end-to-end, using Data team tools to analyze what worked, what didn't, and what's next.

Requirements

• Proven experience in product marketing, including launching B2C products into market.
• Exceptional writing and communication skills in English.
• A customer-first instinct; you always build from the outside in.
• Comfort with data and metrics; you use numbers to tell stories and make decisions.
• A track record of building trust and collaborating across functions at pace.
• The ability to juggle multiple projects with confident prioritization.
• A talent for distilling complexity into clarity for any audience, internal or external.

Skills

• Figma
• Amplitude

Location

• Remote

Work Type

• Hybrid

Experience Level

• Mid-level

Benefits

• Impact-driven work with hands-on career development.
• Hybrid work environment with 2 remote days a week and 1 remote work week per quarter, plus 3 flex days.
• Employee Resource Groups, including mentorship programs, comprehensive accessibility policies, and cultural competency training.

About the Company

• Back Market is a global marketplace for refurbished devices, aiming to make tech reliable, affordable, and better than new.
• We help lower environmental impact by providing trustworthy, affordable tech with significantly less carbon emissions than new devices.
• Our mission is to do more with what we already have.
• We are a high-scoring certified B Corp company (93.2).

Equal Opportunity

• We are committed to hiring and supporting diverse teams of people from all backgrounds, experiences, and perspectives.
• We encourage you to apply even if you don't tick every single box.
• Diverse perspectives and unconventional backgrounds make us better at what we do.
• We strive to create a workplace that embodies the world we’re trying to change.
• We’ve embedded our diversity, equity, and inclusion principles into our DNA.
• If reasonable accommodations are needed for the interview process, please do not hesitate to discuss this with the Talent Acquisition Team.