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About the Role

The Marketing Manager develops, implements, and analyzes strategic marketing initiatives to drive qualified traffic, tours, and leasing performance. This role acts as a regional marketing expert and the digital lead for Gables.com, stand-alone websites, and Martech tools, partnering with various teams to optimize customer experience and leasing outcomes.

Responsibilities

• Manage and support all lease-up efforts in the assigned markets
• Represent the markets as the regional marketing expert, recommending, outlining, and managing strategic marketing plans
• Work with the CMs/RMs/VPs to ensure traffic opportunities to the communities are being maximized, marketing standards are being followed, and renovations and lease-ups are on budget as far as traffic/leases
• Assist with 3rd party RFP new business presentations as needed
• Serve as lead on Gables.com management and future enhancement, including integration expansion, new features, troubleshooting, and daily updates
• Manage ILSs, and other digital marketing channels and related relationships, including listing opportunities, enhancements, and enhanced positioning
• Leverage existing and emerging software, CRM platforms, and marketing technologies to improve the customer experience and leasing outcomes
• Collaborate with internal Technology, Revenue Management, and Operations teams, as well as external technology partners, to support platform integrations and to build effective reporting tools through PowerBI/Microsoft Fabric
• Help identify, implement, measure, optimize, drive, and manage new marketing initiatives, technologies, and digital strategies
• Assist in evaluating emerging technologies, AI-driven tools, and digital platforms to improve customer experience, efficiency, and performance
• Create and manage lease-up plans, takeovers, and 3rd party presentations
• Oversee several marketing programs and improve upon reporting capabilities
• Analyze marketing metrics to identify cause-and-effect relationships and opportunities for optimization
• Apply knowledge to interpret data and improve performance, both qualitative and quantitative
• Identify positive financial outcomes to increase profitability
• Develop strategies for marketing campaigns and examine related data
• Keep abreast of industry news, emerging technologies, consumer trends, and digital marketing best practices
• Represent Gables on industry panels, task forces, etc. when appropriate
• Other related responsibilities as defined by the VP or SVP

Requirements

• Proven experience in successful lease-ups
• Solid experience in data analysis and reporting
• Background in project management
• Strong understanding of digital marketing channels, CRM systems, and marketing technology ecosystems
• Experience evaluating and leveraging technology solutions to improve customer experience and marketing effectiveness
• Ability to understand marketing system integrations and collaborate effectively with internal and external technology partners
• Excel and Word expert
• Superb communication and multi-tasking skills with attention to detail
• Strong math and analytical skills
• Problem-solving aptitude and teamwork attitude
• Innovative and creative
• Ability to communicate and present across company departments and management levels
• Passionate and knowledgeable about marketing, customer service, and evolving consumer behavior
• Provide actionable research results to inform key business decisions
• Effective communication and presentation skills with stakeholders at all levels
• Five to seven years’ experience in multi-family marketing
• Minimal travel is required
• A valid driver’s license and current automobile insurance is required
• Position requires individuals to furnish their own vehicle to fulfill all of the job’s functions
• Position requires the ability to use general office equipment including computer, printers, copy machines, fax machines, postage machine, binding machine, etc.
• Maintain a commitment to ongoing personal development and career growth though career path activities provided through Gables University curriculum and external sources as needed

Skills

• Digital marketing
• CRM systems
• Marketing technology
• Data analysis
• Reporting
• Project management
• Microsoft Excel
• Microsoft Word
• Communication
• Multi-tasking
• Attention to detail
• Analytical skills
• Problem-solving
• Teamwork
• Innovation
• Creativity
• Presentation skills
• Customer service
• PowerBI
• Microsoft Fabric

Location

• Atlanta
• Dallas
• Houston

Work Type

• Full-time

Experience Level

• Five to seven years’ experience in multi-family marketing

Education Level

• Bachelor's degree in marketing, market research, statistics, computer science, math, social sciences or business administration, or communications

Benefits

• Education scholarships
• Award-winning training programs
• Wellness programs

About the Company

• Gables is a company where employees can be #gablesproud.
• The company's mission is Taking Care.
• Gables owns and manages over 25,000 apartment homes across the country.
• Gables has contributed over $1.2 million in goods and services since beginning their annual Gables Day in 2000.
• Gables provides an extraordinary quality and service for residents, unparalleled employment experiences for associates, utmost integrity and value for customers, and enduring contributions to the local community.

Equal Opportunity

• An Equal Opportunity Employer - M/F/D/V.