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About the Role

Restaurant Brands International Inc. is seeking a professional to develop and execute holistic category strategies that address business needs, drive sales, and enhance profitability. This role involves leading the development of strategic 3-year plans, overseeing new product commercialization, analyzing data for insights, managing P&L for assigned categories, and supporting marketing initiatives. The position also requires leading cross-functional teams and mentoring junior members.

Responsibilities

Develop and execute holistic category strategies that address business needs, drive sales, and enhance profitability.
Lead the development of strategic 3-year plans and business cases to support new platform launches, promotional tactics, and product optimization.
Identify growth opportunities by analyzing industry, competitive, and consumer trends to support brand and category expansion.
Oversee the end-to-end commercialization of new products, managing the stage-gate process from ideation through to national launch.
Work collaboratively with cross-functional teams (Operations, Marketing Communications, Supply Chain) to coordinate and execute nationwide product rollouts.
Manage supplier relationships, negotiating funding and costing agreements to optimize product sourcing and profitability.
Analyze sales, pricing, product mix, and consumer data to generate insights that inform category strategies and promotional decisions.
Partner with the Consumer Insights team to conduct research that supports business plans, marketing campaigns, and future innovation pipelines.
Own the P&L for assigned categories, setting annual financial and volume targets, and tracking performance against Net Sales, Gross Sales, and Gross Margin objectives.
Develop and implement regular and promotional pricing strategies to gain a competitive advantage, proactively managing product mix and pricing adjustments.
Develop campaign briefs for marketing activations, including in-store merchandising, digital marketing, and mass media channels.
Coordinate with the Calendar Planning team to align initiatives within the marketing calendar, tracking ROI and optimizing campaign spend throughout the year.
Lead cross-functional project teams and serve as a category expert, effectively communicating strategic goals to internal and external stakeholders.
Manage and mentor junior team members, providing coaching on category management and professional development.

Requirements

Bachelor’s degree in Business, Marketing, Retail Management, or related field (Master’s or MBA preferred).
4-6 years in category management, product development, or brand management within the CPG, QSR, or Retail industry.
Strong understanding of financial metrics and experience in P&L management.
Experience with data analysis and visualization tools, including proficiency in Excel, PowerPoint, and data sources like Nielsen and IRI.
Strong business acumen with the ability to analyze complex data, extract insights, and develop strategic recommendations.
High proficiency in project management, organizational skills, and attention to detail.
Excellent interpersonal, communication, and negotiation skills for cross-functional collaboration and stakeholder alignment.
Resilient and adaptable, able to thrive in a fast-paced, high-pressure environment with competing priorities.

Skills

Category Management
Product Development
Brand Management
Financial Metrics
P&L Management
Data Analysis
Data Visualization
Excel
PowerPoint
Nielsen
IRI
Business Acumen
Project Management
Organizational Skills
Attention to Detail
Interpersonal Skills
Communication Skills
Negotiation Skills
Resilience
Adaptability

Location

Onsite

Work Type

Full-time
Onsite

Experience Level

4-6 years

Education Level

Bachelor's degree
MBA preferred

Salary/Compensations

$105,000 - $130,000 CAD
Eligible for annual discretionary bonus plan
May be eligible for additional compensation in the form of equity grants

Benefits

Comprehensive global paid parental leave program
Free telemedicine
Mental wellness support

About the Company

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support.
Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

Equal Opportunity

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations.
RBI's policy applies to all terms and conditions of employment.
Accommodation is available for applicants with disabilities upon request.