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About the Role

The UK & Ireland market is a strategic growth priority for Rise Up. As Marketing Manager, UK & Ireland, you will be the local marketing lead responsible for driving pipeline generation, strengthening brand awareness, and supporting customer growth across the region. This role acts as the bridge between global marketing strategy and local market execution, owning the planning, execution, and optimization of marketing initiatives tailored to the UK & Ireland market. It offers significant autonomy, exposure to senior stakeholders, and the opportunity to directly influence revenue growth.

Responsibilities

Own and execute the UK&I marketing plan to generate qualified pipeline and support revenue targets.
Plan, launch and optimise multi-channel campaigns across inbound, events, content, partnerships and ABM; leveraging CRM, AI and growth tools.
Design and deploy lead nurturing programmes that improve lead engagement, increase conversion rates and maximise marketing contribution to revenue.
Support regional event marketing initiatives including trade shows, executive roundtables, webinars and customer events.
Collaborate with external partners and internal stakeholders to improve organic visibility, website traffic quality and lead conversion.
Create and maintain local sales and partnerships enablement assets including presentations, one-pagers, case studies and competitive materials.
Partner closely with Sales to identify growth opportunities and accelerate pipeline creation.
Support customer engagement, advocacy and expansion initiatives, working closely with Customer Success.
Track performance and continuously improve conversion rates, pipeline contribution and ROI providing regular reporting and insights on marketing performance and business impact.
Strengthen Rise Up's visibility and credibility across the UK&I market.
Create high-impact content tailored to the market, including webinars, case studies, customer stories, blog articles and thought-leadership pieces.
Adapt global campaigns and messaging to local market needs, working closely with Product Marketing to ensure local relevance of messaging and value propositions.
Identify opportunities to position Rise Up as a recognised leader within the HRTech and Learning Technology ecosystem, through PR opportunities, partnerships, speaking engagements and industry events.
Act both as the UK&I marketing point of contact across teams and as the “Voice of the Customer”, providing market and buyer insights to global teams.

Requirements

4+ years of experience in B2B marketing, ideally within SaaS, HRTech or a high-growth technology environment.
Strong experience across campaign management, demand generation, content marketing, sales enablement and events.
Exceptional written and verbal communication skills in English, with the ability to create compelling content for UK audiences and a deep understanding of UK&I buyer behaviours and business culture.
Hands-on experience with CRM, marketing automation and growth tools (HubSpot command highly desirable)
Experience collaborating with Sales, Product and cross-functional teams in an international environment.
AI-native approach with a strong interest in emerging technologies and modern marketing workflows.
Commercial mindset with a clear understanding of marketing's impact on pipeline and revenue.
Comfortable working autonomously while collaborating effectively with global and local stakeholders.

Skills

B2B marketing
SaaS marketing
HRTech marketing
High-growth technology marketing
Campaign management
Demand generation
Content marketing
Sales enablement
Event marketing
CRM
Marketing automation
Growth tools
HubSpot
AI
Collaboration
Communication

Location

London
UK
Ireland

Work Type

Hybrid
Occasional travel within the UK and internationally

Experience Level

4+ years of experience

About the Company

Rise Up is a leading European learning software provider, pioneering Blended Learning with a fast-growing presence across the continent.
With offices in Paris, London, and Lisbon, our team of 120 talented individuals is shaping the future of professional development.
At Rise Up, we bridge cutting-edge technology and learning expertise to help organizations and their teams continuously develop the skills they need to thrive in a rapidly evolving world.
With 5 million learners across 73 countries, we are transforming professional training through an innovative platform that seamlessly blends digital and in-person learning.
Designed for employees, powered by technology, and focused on performance, our solution drives organizational transformation through personalized and engaging learning experiences.