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Responsibilities
- Support the Field Marketing team with designing, planning, and executing vertical-specific marketing events across key sectors to align with business objectives and drive demand.
- Plan and coordinate comprehensive communication and activation plans for major sports marketing partnerships with NASCAR, OVG, NY Islanders and PWHL.
- Turn sponsorships into active storytelling assets that help communicate the company’s core expertise.
- Provide on-site execution and support for our customer hospitality events.
- Partner with the internal events team to support marketing activities for key trade shows and high-impact regional customer experience events to ensure alignment with business objectives.
- Serve as the Field Marketing liaison to coordinate localized messaging, plan pre-and during-event promotion, and manage post-event lead routing and digital follow-up.
Requirements
- Proven ability to manage complex, multi-faceted projects with strict timelines and moving parts across internal and external stakeholders.
- Direct experience activating corporate sponsorships or sports marketing assets to drive B2B brand engagement.
- Comfortable working within a modern B2B tech stack, including CRM systems (e.g., Salesforce Marketing Cloud), marketing automation platforms, project management tools, and data dashboards.
- Strong written and verbal communication skills, with an eye for maintaining a premium, consultative brand voice.
- Execution of campaigns, promotions and building brand awareness through social media platforms (HubSpot, LinkedIn, etc.).
- High adaptability and collaboration skills to work effectively with cross-functional vertical marketing managers, sales leadership, merchandise category managers, and agency partners.
Skills
- Field Marketing
- Event Management
- Project Management
- Sponsorship Activation
- CRM
- Salesforce Marketing Cloud
- Marketing Automation
- Data Dashboards
- Written Communication
- Verbal Communication
- Social Media Marketing
- HubSpot
- Collaboration
Experience Level
- 3–5 years of experience in B2B marketing, field marketing, or event management.
Education Level
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
About the Company
- For over 70 years Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America.
- We carry over one million industrial, material handling and business products that are sold through our website, corporate sales people and full color catalogs.
- We are constantly increasing our product offerings to meet the diverse and changing needs of our customers.
- Our customers include small to large corporations, institutions, government agencies and consumers across North America.
Equal Opportunity
- Global Industrial provides equal employment opportunities to all employee and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
- This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absences, compensation and training.