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About the Role

The Senior Manager, SEO & SEM Performance is responsible for driving digital acquisition of PC Financial credit & banking products through cutting-edge search campaigns. You will leverage effective storytelling skills to showcase the value of the search journey in driving business results and utilize collaborative & strategic leadership to ensure flawless planning and execution of a highly matrixed media strategy & team, designed to fundamentally deliver acquisition growth for the business.

Responsibilities

Lead the team responsible for the development and execution of SEM, and Paid AI strategies and initiatives that drive conversion and acquisition.
Build data-driven and customer focused plans across Paid Search, Performance Max and content opportunities for organic visibility.
Be a thought leader in Paid Search & Organic (traditional SERP & AI) strategies and effectively influence these ideas to business stakeholders.
Work directly with Brand Marketing on Content roadmaps and strategies to boost the visibility of our brand and products in SERP’s and AI Overviews.
Collaborate with Digital Platforms on technical SEO implementation.
Collaborate with the Acquisition Targeting team to identify opportunities to leverage first-party data for targeting and measurement.
Define, measure and report on KPIs that hold SEM investments accountable to desired business outcomes, including the Cost Per Activation & ROI.
Lead the learning and development of emerging Generative and Answer Engine Optimization tactics.
Report on the effectiveness of SEM investments to senior stakeholders during weekly, monthly, and quarterly business reviews.
Partner with cross functional acquisition strategy teams to plan acquisition targets.
Streamline processes to maximize time spent on value-added planning and optimization.
Work with finance and contract partners for new vendor on-boarding, and resolution of billing accruals.

Requirements

Post-secondary degree/diploma in a related field (Business, Marketing, Advertising).
Experience in Financial Services (Credit Card and Deposit Acquisition) is a strong asset.
7+ years of experience in SEM & SEO and execution.
2-3 years of experience managing a team of digital media practitioners.
Demonstrated ability to meet and exceed KPIs.
Familiar with organic monitoring tools such as Screaming Frog, SEMRush, Google Search Console, Google Analytics, and Webmaster Tools.
Demonstrated working knowledge of buying platforms like SA360, Google Ads, and Microsoft Ads.
A strong grasp of the agile methodology is an asset but not required.
An analytical thinker with the ability to turn data into actionable insights and effective paid media strategies.
A critical thinker with the ability to develop a POV and implications based on data, and present findings to key stakeholders.
Collaborative and positive attitude with passion for questioning assumptions and answering questions with data, to unlock value for the business & the enterprise.
Self-directed, proactive, able to define a vision and effectively lead the team through the execution of said vision.
Strong in Excel and reporting automation / experience using Business Intelligence tools (Looker, Google Data Studio or equivalent).
Excellent priority management skills demonstrated with both stakeholder partners & media specialists.
Possess a passion for the search ecosystem, a curiosity to keep learning, and a deep understanding of emerging trends in AI and measurement tools.

Skills

SEM
SEO
Paid AI strategies
Paid Search
Performance Max
Content opportunities for organic visibility
Generative and Answer Engine Optimization tactics
Technical SEO
First-party data for targeting and measurement
Excel
Reporting automation
Business Intelligence tools (Looker, Google Data Studio or equivalent)

Location

500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9

Work Type

Full-time

Experience Level

Senior Manager
7+ years of experience in SEM & SEO
2-3 years of experience managing a team

Education Level

Post-secondary degree/diploma in a related field (Business, Marketing, Advertising)

Salary/Compensations

$100,000.00 - $132,000.00 per year

About the Company

PC Financial offers unprecedented value to Canadians through payment products.
We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive.
Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.
Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day.
As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence.
We are dedicated to helping Canadians Live Life Well.
Together, we are an organization committed to transforming the everyday banking experience, and providing our customers with the unprecedented value they deserve.
We’re looking for entrepreneurial spirits to drive this vision forward, and because our business model is one-of-a-kind, our talent has to be just as unique.
We will equip you with the freedom to envision, conceptualize and collaborate in a fast paced environment, and you’ll discover what it’s like to push the limits and draw on the talent of your peers.
This experience empowers our colleagues on their journey every day, making our promise and vision simple.
Come work for a Canadian bank that thinks differently.

Equal Opportunity

We recognize the importance of a diverse workforce and we therefor encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability.
Accommodation is available upon request for applicants and colleagues with disabilities.
PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization.
Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.