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About the Role

This is a rare opportunity for someone who loves getting hands-on. You'll own the entire retention strategy while also executing it, helping shape how customers engage with the brand across every stage of the journey. You'll be joining at a pivotal moment, with the chance to build retention capabilities from the ground up, influence commercial strategy, and play a key role in driving long-term customer growth.

Responsibilities

Owning the CRM and retention strategy across email and SMS
Building and optimising customer lifecycle journeys including welcome, abandonment, post-purchase, replenishment and win-back programmes
Managing and developing Klaviyo flows, campaigns, segmentation, testing and reporting
Creating personalised customer experiences that increase engagement, loyalty and lifetime value
Developing customer segmentation strategies and identifying opportunities for growth
Building reporting frameworks and turning data into actionable insights
Working closely with Growth, Ecommerce, Brand and Creative teams to deliver a joined-up customer experience
Exploring loyalty, VIP, subscription and replenishment opportunities

Requirements

Strong hands-on CRM, Retention or Lifecycle Marketing experience within a DTC ecommerce business
Advanced Klaviyo experience
Experience building and optimising retention programmes that drive repeat purchase and customer lifetime value
Strong commercial awareness and analytical skills
Comfortable operating strategically while remaining hands-on in delivery
Experience with Shopify or Shopify Plus
Excellent stakeholder management and cross-functional collaboration skills

Skills

CRM
Retention
Lifecycle Marketing
Klaviyo
Email marketing
SMS marketing
Customer segmentation
Data analysis
Shopify
Stakeholder management
Cross-functional collaboration

Location

Remote

Work Type

Full-time

Experience Level

Head of Retention
Senior CRM Manager
Retention Lead
Lifecycle Marketing Manager

About the Company

Partnering with a premium consumer brand that is entering an exciting new phase of growth.

Equal Opportunity

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.