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About the Role
We are looking for a Creative Strategist to join our performance marketing team and help scale JACKS beauty line on Meta and TikTok. You will develop creatives that perform by understanding consumer psychology and purchase drivers.
Responsibilities
- Develop high-performing ad concepts for Meta and TikTok, including hooks and scripts.
- Plan and evaluate data-driven creative tests to derive clear optimizations.
- Write copywriting and video scripts that align with JACKS' brand tone: direct, approachable, and without clichés.
- Maintain consistent visual brand identity across all paid formats.
- Support filming and post-production for new ad concepts.
- Adapt creatives for platform-specific requirements: format, hook, text length, pace, and current trends.
Requirements
- Several years of experience in social advertising, particularly on Meta and TikTok.
- Genuine understanding of buyer psychology and what makes a good hook.
- Experience in production and post-production of video ads.
- Creative flair for storytelling combined with an analytical view of performance data.
- Fluent German and good English.
Skills
- Performance Marketing
- Meta Advertising
- TikTok Advertising
- Creative Development
- Ad Concept Development
- Copywriting
- Video Scripting
- Data Analysis
- Visual Brand Identity
- Video Production
- Post-Production
- Buyer Psychology
- Storytelling
Location
- Berlin
Work Type
- Freelancer
- Full-time
- Hybrid
Experience Level
- Mid-level
Benefits
- 35-hour work week
- Attractive discounts on our and partner products
- Fruit, drinks, and snacks in the office
- Regular presence in our office (at least 3 days)
- Special team events
About the Company
- JACKS beauty line is a Berlin-based company specializing in vegan makeup and skincare products with high-quality ingredients, as well as hand-painted brushes.
- With a dedicated team of over 40 employees, we pursue the vision of combining beauty and responsible environmental practices.
- We aim to shape the beauty industry authentically, honestly, and sustainably.