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About the Role
NET-A-PORTER is seeking a talented Head of Brand Marketing to lead the execution and amplification of brand campaigns, partnerships, and customer engagement initiatives. This role involves collaborating with creative teams, measuring campaign performance, and managing the brand marketing budget to drive brand awareness and loyalty.
Responsibilities
- Lead the execution and amplification of 360° multichannel brand campaigns, key launches, partnerships, and awareness-driving initiatives across all customer touchpoints.
- Collaborate with creative teams to develop compelling brand marketing concepts, pitches, campaigns, and innovative ideas that strengthen brand positioning.
- Measure campaign performance against agreed KPIs, providing clear reporting and actionable insights to key stakeholders across the business.
- Build and nurture brand loyalty through customer engagement initiatives, ensuring a consistent and impactful brand experience across all channels.
- Partner closely with teams across the business, including Digital, Editorial Content, and Performance Marketing, to integrate brand strategy into all marketing activity and maximise campaign impact.
- Identify and develop partnership opportunities that drive brand awareness and support key brand objectives, while managing relationships with external agencies where appropriate to deliver successful initiatives.
- Manage the brand marketing budget, allocating resources effectively, while staying ahead of consumer trends, industry developments, and emerging opportunities to create innovative brand experiences, including immersive marketing, technology integrations, and new campaign amplification strategies.
Requirements
- Strong knowledge of consumer trends, culture, emerging technology, and new media, with the ability to drive innovation and identify progressive ways to communicate and engage with customers.
- Highly strategic and analytical, capable of combining data, insight, and commercial understanding to develop rigorous marketing plans that deliver against objectives and KPIs.
- A solution-focused leader with end-to-end ownership of campaigns, acting as a guardian of delivery from concept through to execution, measurement, and optimisation.
- Excellent communication and stakeholder management skills, with significant experience influencing and securing buy-in from senior stakeholders while collaborating effectively across all areas of the business.
- Proven experience leading teams within fast-paced, complex, and multi-layered organisations, combining strong marketing, digital, leadership, and people management capabilities.
- Demonstrated success managing global teams, budgets, deadlines, and large-scale marketing initiatives, with the ability to balance creative thinking, commercial acumen, financial management, and business priorities.
- Broad expertise across multiple marketing channels and platforms, with a track record of delivering results at pace while maintaining professionalism and high emotional intelligence.
- Experience within luxury fashion or lifestyle brands is preferred, with eCommerce experience desirable but not essential.
Skills
- Brand Marketing
- Campaign Management
- Partnership Management
- Customer Engagement
- Stakeholder Management
- Budget Management
- Digital Marketing
- Content Strategy
- Performance Marketing
- Team Leadership
- People Management
- Commercial Acumen
- Financial Management
- Creative Thinking
- Data Analysis
- Trend Analysis
- Emerging Technology
- New Media
Location
- Shepherd's Bush
Work Type
- Hybrid
Experience Level
- Mid-Senior level
Benefits
- Competitive salary
- Performance bonus schemes
- Pension contributions
- Discount portal
- Staff discount
- Exclusive staff sales
- Private healthcare
- Flexible working
About the Company
- NET-A-PORTER is the leading luxury fashion destination for women, revolutionising how women shop for fashion, fine jewelry & watches and lifestyle collections.
- NET-A-PORTER creates exclusive, personalised experiences for its EIPs (Extremely Important People), with dedicated Personal Shoppers and invitation-only moments.
- PORTER, the editorial voice of NET-A-PORTER, entertains and inspires women through daily content, and tells the stories of incredible women across the globe.
- NET-A-PORTER is part of LuxExperience, the leading digital, multi-brand luxury group.
- LuxExperience is the leading digital, multi-brand luxury group and the online shopping destination for luxury enthusiasts worldwide — home to Mytheresa, NET-A-PORTER, MR PORTER, and YOOX.
Equal Opportunity
- LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply.
- We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers.
- We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.
- If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.