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About the Role

The Social Media Specialist will scope, write, edit, produce, and publish organic and paid-for social media content creatively and proactively, enhancing the agency’s reputation and promoting the wider contribution the agency makes to public health and science nationally and globally. They will manage the agency’s social media channels and support communications, media, and marketing campaigns, using social media channels and communities to target, engage, and communicate to audiences effectively and appropriately. This role involves evaluating and optimizing social media content and channels, advising on best practice and propriety.

Responsibilities

Plan and create organic and paid-for social media content according to platform and audience requirements, considering accessibility and usability.
Embed social media channels in all media handling for proactive announcements and reactive media handling.
Develop interesting, accessible content and implement it across a range of channels.
Manage the agency’s social media accounts.
Advise staff and senior leaders, including the executive committee and chief executive, on effective organic and targeted paid-for social media approaches.
Identify and work with key influencers on social media.
Collaborate across patient, public, stakeholders, the wider healthcare system, and government to amplify social media messaging.
Write, edit, and publish content to style for websites using a content management system.
Ensure social media content is engaging and fresh.
Work with the visual and creative content lead to produce or commission products like infographics, video, and images for social media.
Support the delivery of online events including podcasts, live chats, broadcasts, blogs, and Tweets.
Use data and analytics to 'test and learn', optimizing social media content for audiences.

Requirements

Experience of developing, executing, and evaluating organic and paid-for social media activity.
Ability to optimize performance and use results to inform business decisions.
Good knowledge and experience of working with the traditional media in a busy press office in a large, complex, expert organisation.
Ability to react to fast-breaking news stories.
Excellent written and social media engagement and oral communication skills.
Strong, proven understanding of what makes interesting and accessible social media content.
Excellent interpersonal skills with the ability to develop good working relationships.
Ability to influence social media influencers, journalists, and senior managers.
Ability to deal with conflict and challenge in a calm, measured way.
Candidates will be subject to UK immigration requirements as well as Civil Service nationality rules.
Successful candidates must pass a disclosure and barring security check as well as animal rights and pro-life activism checks.
People working with government assets must complete basic personnel security standard checks.
Successful candidates may be subject to annual Occupational Health reviews dependent on role requirements.
Applicants who are successful at interview will be subject to a check on the Internal Fraud Database (IFD) as part of pre-employment screening.
A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5-year period following a dismissal for carrying out internal fraud against government.

Skills

Social media content creation
Organic social media
Paid-for social media
Social media channel management
Communications
Media handling
Marketing campaigns
Audience engagement
Content optimization
Best practice advising
Accessibility requirements
Usability requirements
Content management systems
Influencer identification and collaboration
Data analysis
Analytics interpretation
Visual content commissioning
Video production
Image creation
Infographic design
Podcast production
Live chat moderation
Broadcast support
Blogging
Twitter content creation
Traditional media relations
Press office operations
Crisis communication
Written communication
Oral communication
Interpersonal skills
Relationship building
Conflict resolution

Location

10 South Colonnade, Canary Wharf London, E14 4PU

Work Type

Full-time
Permanent
Hybrid
Remote working potentially available for specific roles

Experience Level

Experience of developing, executing and evaluating organic and paid-for social media activity
Good knowledge and experience of working with the traditional media in a busy press office in a large, complex, expert organisation

Benefits

Tax-Free Childcare eligibility may apply
Potential for up to a 10% increase of current basic salary or pay band minimum upon promotion

About the Company

The Medicines and Healthcare products Regulatory Agency enhances and improves the health of millions of people every day through the effective regulation of medicines and medical devices, underpinned by science and research.
The agency is made up of c.1300 staff working across two main centres and peripatetically across the UK and abroad.
The agency consists of Corporate, Digital & Technology, Enablement, Healthcare Quality & Access, Partnerships, Safety & Surveillance and Scientific Research & Innovation.
The MHRA Communications and Engagement Group is a multi-award-winning team with a consistent track-record of achievement and providing value for money.
The group's focus is to support the agency to deliver its business outcomes by putting patients and the public at the centre of all our work.
The Communications and Engagement Group is organised in the following teams: News & Media, Communications, Patient and Public Stakeholder Engagement and Customer Experience.
This role is in the News and Media team.
The News and Media team handles high-profile, sensitive and day-to-day news and issues affecting the organisation and its remit.
The team proactively leads on and delivers proactive and creative media and social media strategies and scientific communications.
This team incorporates the social media function.

Equal Opportunity

In accordance with the Civil Service Commissioners’ Recruitment Principles our recruitment and selection processes are underpinned by the requirement of selection for appointment on the basis of merit by a fair and open competition.