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About the Role

We have an exciting opportunity for an ambitious, passionate, and driven Paid Media Executive to join the Europe Marketing team! In this newly created role, you will be responsible for managing and optimising campaigns across the dynamic EU channel landscape, focusing on driving media via retailer-linked campaigns and/or brand-led national campaigns. You will collaborate closely with retailer media teams, media agencies, and Global teams, sharing feedback, best practices, and insights to continually improve the plan and performance of Charlotte Tilbury.

Responsibilities

• Supporting execution of the EU paid media strategy to drive awareness, consideration and conversion objectives across the funnel based on local market strategic need.
• Work alongside our Media agency and / or Retailer Media teams to optimise campaigns against agreed KPIs including ROAS, CPA, engagement and conversion.
• Collaborate closely with Global brand marketing and Creative teams to brief in best-in-class assets for paid campaigns, aligned to platform best-practice, and optimised for local markets.
• Manage translation process post asset delivery from Global, briefing in creatives & copy to translations teams.
• Incorporate Global marketing directive into paid media activation for NPD launches and event-based activations - including creative considerations, messaging, and audience strategy.
• Own asset-readiness within timelines agreed with Retailers for co-op media investment plans.
• Contribute to regular paid media campaign reporting, to track performance against benchmark and recommend changes based on insights.
• Assist in budget management and optimisations across multiple platforms to continually increase campaign efficiencies.
• Monitor competitor and consumer behaviour, to influence ad decisions where relevant.
• Responsible for timely finance process management - raising POs & reconciling each month.
• Research into social trends, keeping abreast of the latest ad products/ technologies and provide use-case suggestions to help improve KPIs.
• Leaning into increasing AI use and pushing this forward across the team.
• Analyse creative performance to understand what resonates with different audiences and feed insights back to Creative, and other Global teams.

Requirements

• Some experience in paid media (agency or in-house), ideally within beauty, fashion, luxury or retail.
• Confident analysing performance data and drawing insights; with a strong understanding of key metrics such as ROAS, CPA, CTR and conversion rate.
• Organised and detail-oriented, with the ability to manage multiple campaigns simultaneously.
• Commercially curious, with a desire to understand how paid media drives revenue and growth.
• Data-led but creatively aware - understanding the balance between performance and brand.
• Strong collaborator and work well in a fast paced environment; can pivot with ease, bringing a positive attitude!
• Excellent communicator, can effectively articulate point of view and know how to build strong cross functional relationships.
• Work well under pressure, can ruthlessly prioritise and know how to influence up and work in an agile environment.
• Have a flexible and professional attitude, hungry to learn and welcome challenge!
• Exceptional organisational and prioritising skills, with great attention to detail and is results-driven.

Skills

• Paid Media
• Campaign Management
• Campaign Optimisation
• Retailer Linked Campaigns
• Brand Led National Campaigns
• Media Agency Collaboration
• Global Team Collaboration
• Marketing Strategy
• Asset Management
• Performance Analysis
• KPI Optimisation
• ROAS
• CPA
• Engagement
• Conversion
• Brand Marketing
• Creative Briefing
• Translation Management
• NPD Launch Support
• Event Activation Support
• Budget Management
• Competitor Analysis
• Consumer Behaviour Analysis
• Finance Process Management
• PO Management
• Reconciliation
• Social Trend Research
• Ad Product Research
• Ad Technology Research
• AI Implementation
• Creative Performance Analysis
• Cross-functional Collaboration
• Agile Environment
• Prioritisation
• Influencing Skills

Location

• Europe

Work Type

• Hybrid

Experience Level

• Some experience in paid media

Benefits

• 25 days holiday (plus bank holidays)
• Additional day to celebrate birthday
• Inclusive parental leave policy
• Pension
• Life assurance
• Medicash
• Employee Assist Programs
• Regular social connects with colleagues
• Dog friendly days and spaces
• Generous product discount and gifting

About the Company

• Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range.
• Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
• Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond.
• It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
• Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic.
• The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.
• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves.
• At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves.
• We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce.
• By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.