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About the Role
As a B2B Marketing Manager with a focus on Content & Growth, you will drive measurable impact through strong storytelling, data-driven campaigns, and smart CRM utilization. Your mission is to increase visibility, generate qualified leads, and build long-term relationships throughout the customer journey. This role is a maternity cover, ideally from September 2026 to January 2028.
Responsibilities
- Create data-based industry reports, success stories, blog posts, and LinkedIn posts.
- Conceptualize target group-specific content for the entire customer journey.
- Build and optimize inbound, automation, and account-based marketing funnels in collaboration with the sales team.
- Plan and execute email marketing and newsletters.
- Implement and manage campaigns in HubSpot.
- Analyze, track, and continuously optimize all measures based on relevant KPIs.
Requirements
- Completed degree or apprenticeship in Marketing, Communications, Business, or a comparable qualification.
- Minimum of 5 years of experience in content marketing, copywriting, or B2B (trade) journalism.
- Demonstrable success in lead generation and contact reactivation.
- Strong understanding of KPIs, data storytelling, and data visualization.
- Proficient HubSpot knowledge (Marketing & Content Hub, Workflows, Sequences) or comparable CRM.
- Routine use of AI tools for research, structuring, and efficiency improvement.
- Knowledge of the media industry or experience in digital marketing for retail and brands is advantageous.
- Native-level German and very good written and spoken English skills.
Skills
- Content Marketing
- Copywriting
- B2B Marketing
- Lead Generation
- CRM
- HubSpot
- Data Storytelling
- Data Visualization
- AI Tools
- Digital Marketing
Location
- Berlin
- Hybrid
Work Type
- Hybrid
- Maternity Cover
Experience Level
- Minimum 5 years
Education Level
- Degree or Apprenticeship in Marketing, Communications, Business, or comparable qualification
Benefits
- Attractive and modern work environment in Berlin
- Free barista-grade coffee
- Latest MacBook/HP with accessories
- Additional day off for your birthday
- Hybrid working flexibility
- Environmental travel options including BahnCard 50
- Social events in Zurich every 6 months (travel and accommodation covered)
About the Company
- We are a tech company with the vision to revolutionize communication between brands and consumers.
- At Bring! Labs, we value a professional and open work culture where diverse perspectives and backgrounds are welcome.
- We offer a great workplace where you can have a direct impact and develop your career.
Equal Opportunity
- We consider applications regardless of nationality, ethnic background, age, sexual orientation, gender, disability, or family situation.
- We also encourage applications from career returners.