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About the Role

We are looking for a Creative Strategist (Paid) to own paid content strategy for a portfolio of accounts, leading creative testing roadmaps, hook architectures, creator partnerships, and refresh cadences that drive belief and growth for the brands we work with. You will be the day-to-day paid creative owner clients rely on, translating platform insights into actionable briefs for creative and media teams. You will partner with Senior Paid Managers on complex projects and guide a small team.

Responsibilities

Own paid creative strategy for a portfolio of accounts, from creative audit to testing roadmap to refresh cadence.
Serve as the day-to-day paid creative counterpart for clients.
Maintain high standards for the paid work produced by the team.
Build paid creative systems including hook architectures, format frameworks, refresh cadences, creator partnerships, and signal design.
Generate innovative ideas, transforming insights into engaging concepts suitable for various formats, platforms, and audiences.
Execute testing roadmaps and use learnings to inform future creative sprints.
Develop briefs that facilitate high-quality creative output and provide optimal signal to the algorithm.
Stay informed about platform trends, creator culture, and successful in-feed content.
Involve Execs and Associates in the creative process, providing feedback and elevating the quality of work.
Foster creativity within the team and support their professional development.
Collaborate with Senior Paid Managers and Heads on major accounts and pitches.
Partner with paid media leadership on creative-to-buying handoffs and measurement frameworks.
Present and engage confidently with senior client stakeholders.
Liaise with organic content, social, and influencer leads to ensure cohesive paid content strategy across the entire lifecycle.
Translate brand strategy into buildable paid creative systems for creative teams.

Requirements

5–7 years of experience in paid social creative or performance creative at a social, creative, or paid specialist agency.
Demonstrated experience with a portfolio of shipped paid creative systems, from brief to market launch with measurable results.
Deep understanding of platform-specific paid creative strategies.
Strong writing and conceptualization skills, with a proven ability to create effective briefs, decks, hooks, and concepts.
Proven ability to manage and gain trust from senior clients.
Proficiency in AI tools for hook ideation, variant generation, and production workflows.
Ability to interpret paid performance data and design creative optimized for algorithmic engagement.
Pragmatic approach to creative delivery, balancing speed and quality.
Ability to enhance team performance and contribute positively to the team environment.

Skills

Paid social creative strategy
Performance creative
Creative testing roadmaps
Hook architectures
Creator partnerships
Refresh cadences
Paid content systems
Concept generation
Brief writing
Platform trend analysis
AI tools
Performance analysis
Client management

Location

Hybrid remote

Work Type

Hybrid remote
Full-time

Experience Level

5-7 years

Salary/Compensations

Competitive Salary - set per role, based on experience, location and role fit.

Benefits

Company bonus scheme up to 10% of salary based on personal & company performance
Monthly Travel Budget
Monthly Wellness budget
Company pension scheme
Enhanced maternity, paternity and sick pay
Flexible hours
Fast growing company and opportunity to grow with the team
Open-minded culture, welcoming thoughts and ideas to be shared
Working with charitable organisations to help raise funds and give back
Regular team socials
25 days holiday allowance (plus the bank holidays)

About the Company

The Good Influence is a social agency focused on building trusted brands through creative content, community building, influencer partnerships, and paid media.
We operate within 'The Good Economy', focusing on brands that help people live better.
We have received numerous industry awards, including Adweek's 3rd Fastest Growing Agency Globally and Campaign's Best Places to Work.
We are committed to giving back, donating 1% of revenue to 1% for the Planet and supporting The Felix Project, and are a climate positive business.
We prioritize creating a supportive and creative work environment.

Equal Opportunity

We welcome applications from all backgrounds and treat all applications equally, regardless of age, disability, gender identity or gender expression, race, ethnicity, religion or belief, sex, sexual orientation, or any other equality characteristic.
We are committed to inclusion, diversity, and representation.