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About the Role

The Senior Director, Global Social Media Initiatives will lead the global integrated strategy and development of Sephora's key social and influencer programs. This role will oversee the global evolution of flagship influencer programs and spearhead new social initiatives across all Sephora markets, requiring close collaboration with various teams to scale social innovation and foster global synergies.

Responsibilities

• Lead and champion Sephora’s key global social and influencer initiatives, including flagship creator programs, in partnership with U.S. and regional Social & Influencer teams
• Serve as the U.S.-based design market, defining global frameworks while enabling local market adoption and execution
• Partner with Global Brand Marketing and Integrated Marketing teams on social strategy, storytelling, and execution for key global campaigns
• Support U.S. Influencer teams on global activations involving international markets and creators
• Build and scale a global social governance, analytics, and reporting ecosystem to drive insights, learning, and best‑practice sharing across markets
• Leverage social data and performance insights to inform strategy and decision‑making
• Spearhead social innovation across markets, including emerging platforms, AI, social commerce, and new creator models
• Foster cross‑market influencer synergies and partner with global leadership on reputational management across social platforms
• Evangelize the Sephora community across senior levels of the organization while fostering a collaborative, innovative, and inclusive culture

Requirements

• 12+ years of experience in social media marketing or influencer marketing
• 5+ years of experience managing and developing marketing teams in the social and influencer space
• Experience working in a global or multi‑market role; international experience preferred
• Strong understanding of social platforms, creator ecosystems, and performance analytics
• Ability to influence and collaborate across senior stakeholders and global teams
• Flexible working hours are required to support collaboration across multiple time zones, including early mornings with Europe and evenings with Asia
• International travel is required to support global market partnerships and activations

Location

• San Francisco, CA

Work Type

• Hybrid
• Full Time
• Office-based

Experience Level

• Senior Director

Education Level

• Bachelor’s degree in Business, Marketing, or a related field preferred

Salary/Compensations

• $206,380.00 - $230,660.00

Benefits

• Medical, dental, and vision coverage
• Disability and life insurance
• 401k with 4% match
• FSA and HSA programs
• Student Debt Retirement plan
• PTO, flexibility, protected leave
• Access to training, development, and tuition reimbursement
• 30% discount on all merchandise/services
• Opportunities for free product or “gratis”
• Flash sale discounts on LVMH brand products
• Free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse
• Volunteer and donation matching

About the Company

• At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential, and making a difference every day. Together, we belong to something beautiful.
• Caring Community. You’ll collaborate with teammates who are equally passionate about innovating and driving the industry forward – together, united in beauty.
• Fulfilling Path. Your career transformation starts here, with opportunities that will challenge, stretch and develop your skills.
• Meaningful Work. As you make an impact on beauty, you’ll feel and see the positive change (consumer, industry, and social) that your individual voice is a part of.

Equal Opportunity

• Sephora values a diverse and inclusive workplace and considers all applicants without regard to sex, pregnancy, race, color, national origin, gender (including gender identity and gender expression), age, religion, sexual orientation, military/veteran status, disability, or any other protected category.
• Sephora is committed to providing reasonable accommodation ta applicants with disabilities or other medical conditions.
• Sephora will consider all qualified applicants, including those with arrest and conviction records in a manner consistent with the requirements of all applicable laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.