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About the Role

THE ICONIC is seeking a Social Content Lead – Own Brands to bring their social channels to life through engaging, trend-led, and brand-aligned content. This role supports Own Brand growth by creating compelling content, building communities, analyzing performance, and partnering across teams to drive connection and brand love.

Responsibilities

• Manage day-to-day social media activity across assigned Own Brand social channels.
• Create, schedule, and publish engaging social content that aligns with brand tone of voice, personality, and guidelines.
• Develop and maintain content calendars to ensure a consistent posting schedule and an engaged social community.
• Monitor social media channels, respond to comments, and support timely community engagement.
• Review, analyze, and report on social content performance, using insights to improve content and engagement.
• Stay across social trends, platform updates, challenges, and content opportunities to support Own Brand growth.
• Support creative social content ideation, storytelling, and concept development across campaigns.
• Review influencer and UGC content for suitability across Own Brand channels.
• Coordinate and respond to influencer collaboration requests.
• Partner cross-functionally with Marketing, Creative, Product, Paid Media, Customer Service, Analytics, and Insights teams to support cohesive campaigns and brand messaging.

Requirements

• At least 2+ years of experience working in Social Media.
• Positive attitude, willingness to learn, and eagerness to take on new challenges.
• A creative mind, able to think of ideas that haven’t been done before (for gifting, initiatives, events).
• Exceptional knowledge of influencers on Instagram, TikTok, and YouTube.
• Ability to manage content calendars, deadlines, and multiple social priorities.
• Collaborative working style, with confidence partnering across teams.
• Customer-focused approach, with the ability to support community engagement and respond to feedback.
• Understanding of organic and paid social alignment, including identifying content suitable for paid support.
• Ability to use performance insights to influence content themes, campaign ideas, and social strategy improvements.
• Strong communication, creative, and storytelling skills, with the ability to create content that drives value for our communities.
• Collaborative attitude and a proactive approach to problem-solving.
• Ability to work independently and as part of a team.
• Eye for detail, accountability, and excellent organizational/multitasking skills.
• Agile approach to work and ability to pivot easily.
• App and mobile first approach to all tasks.
• Bachelor's degree in Marketing or Communications or a related field, or equivalent reputable experience in Influencer Marketing, Social Media, and/or Public Relations.

Skills

• Social Media Management
• Content Creation
• Content Scheduling
• Community Engagement
• Social Media Trend Analysis
• Influencer Marketing
• User-Generated Content (UGC) Review
• Cross-functional Collaboration
• Performance Analysis
• Storytelling
• Communication
• Organizational Skills
• Multitasking
• Agility
• App and Mobile First Strategy

Location

• Australia
• New Zealand

Work Type

• Full-time

Experience Level

• 2+ years in Social Media

Education Level

• Bachelor's degree in Marketing or Communications or related field, or equivalent experience

About the Company

• THE ICONIC has redefined the future of retail in Australia and New Zealand since 2011.
• It is the #1 fashion e-commerce & lifestyle destination in the region.
• Their e-commerce platforms provide an inspiring and seamless end-to-end customer experience through their own technology innovations.
• They are a passionate, curious, and creative team focused on building community and fostering meaningful engagement.
• Life at THE ICONIC includes a focus on growth mindset and a sustainable approach.
• People are their greatest asset, and the ICONITE experience is designed to empower employees.
• Diversity, inclusion, and belonging are integral to their culture, fostering an environment of respect and dignity.
• They aim to empower self-expression and ensure their workforce reflects diverse communities.

Equal Opportunity

• THE ICONIC is committed to providing reasonable arrangements to all individuals participating in their application and interview process, and while performing job functions.
• By submitting your application, you acknowledge and agree to the terms of THE ICONIC's Candidate Privacy Policy.