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About the Role
This role focuses on defining and executing product strategies within the SEAT region, managing the product lifecycle, and driving go-to-market execution through cross-functional collaboration and customer engagement.
Responsibilities
- Define and execute comprehensive product strategies aligned with company goals and market demands within the SEAT region.
- Conduct in-depth market, competitor, and customer analysis to identify opportunities and threats.
- Manage the entire product lifecycle from launch to phase-out, ensuring timely updates and enhancements.
- Work closely with sales, clinical, regulatory, R&D, and supply chain teams to ensure product success and market fit.
- Lead the planning and execution of product launches, marketing campaigns, and promotional activities.
- Develop training materials and support the sales force and clinical teams with product knowledge and positioning.
- Engage with Key Opinion Leaders (KOLs), distributors, and end-users to gather insights and build strong relationships.
- Ensure all marketing activities comply with internal policies and external regulations.
- Monitor product performance metrics and adjust strategies as necessary to meet revenue and growth targets.
- Manage product marketing budgets effectively and optimize resource allocation.
Requirements
- Minimum 3–5 years experience in product management or marketing, preferably in medical devices or healthcare industry.
- Strong understanding of the medical device market, clinical environments, and regulatory requirements, particularly in SEAT or similar regions.
- Proven ability to develop and implement effective product strategies that drive growth and market share.
- Competent in market research, data analysis, and competitive intelligence to inform decision-making.
- Excellent verbal and written communication skills, with the ability to engage effectively with cross-functional teams, KOLs, and senior management.
- Skilled in managing multiple projects simultaneously, delivering on time and within budget.
- Strong relationship-building skills, with a collaborative and proactive approach with experiences working across diverse culture.
- Self Starter, Self Motivator and Achiever
- Comfortable working in a dynamic, matrixed environment with shifting priorities.
- Ability to understand and communicate complex technical and clinical information.
- Knowledge of industry compliance standards and ethical marketing practices.
Skills
- Product Strategy
- Market Analysis
- Product Lifecycle Management
- Cross-functional Collaboration
- Go-to-Market Execution
- Training & Support
- Customer Engagement
- Compliance & Governance
- Performance Tracking
- Budget Management
- Strategic Thinking
- Analytical Skills
- Communication
- Project Management
- Interpersonal Skills
- Adaptability
- Technical Aptitude
- Compliance Awareness
Location
- SEAT region
- Southeast Asia and Taiwan region
Work Type
- Up to 50% travel
Experience Level
- 3-5 years experience
Education Level
- Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field.
- Advanced degree (MBA or equivalent) preferred for Senior roles.
Benefits
- Leave Benefits (Vacation Leave, Sick Leave, Parental Leave, etc.)
- Birthday Benefits
- Transport Allowance (if applicable to role)
- Accessibility to Public Transport
- Flexible Work Arrangements
- Group Health Insurances
- Flexi-Benefit Reimbursement
- Wellness Programs and Activities
- Professional Development Opportunities
- Global Exposure & Business Travel Opportunities (if applicable to role)
- All other statutory benefits