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About the Role

The Digital Marketing Manager leads the development and execution of digital marketing activities across all channels, combining commercial accountability, team leadership, and innovation to drive sustainable growth and deliver the Omni Channel Digital Marketing roadmap. This role partners closely with various teams to ensure a seamless omnichannel customer journey.

Responsibilities

• Lead, inspire, and develop a high-performing digital marketing team through coaching, mentoring, and capability building.
• Create a culture of accountability, collaboration, innovation, and continuous learning.
• Encourage experimentation and adoption of new technologies, tools, and ways of working, including AI-enabled marketing practices.
• Act as a trusted advisor and strategic partner across the business.
• Develop and deliver the Omni Channel Digital Marketing roadmap aligned to business objectives.
• Define investment levels and ensure strong return on investment (ROI).
• Ensure performance is measured effectively, with clear visibility of incremental omni-channel impact.
• Align internal and external stakeholders to deliver strategy with executional excellence.
• Develop and execute customer acquisition and revenue growth strategies across paid search, SEO, paid social, display, affiliate, and emerging channels.
• Own the end-to-end search strategy (paid + organic) to maximise visibility, traffic, and conversion.
• Manage agency and platform partners across Google, Meta, TikTok, and SEO programs.
• Monitor and optimise performance against key KPIs including ROAS, CPA, conversion rate, and customer lifetime value.
• Lead ongoing testing and optimisation across creative, targeting, landing pages, and customer journeys.
• Drive SEO performance including traffic, rankings, and revenue.
• Evolve SEO strategy in response to changing customer behaviour in an AI-driven search landscape.
• Grow non-brand traffic through content, site optimisation, and technical SEO improvements.
• Lead SEO initiatives including site migrations and structural improvements.
• Embed AI into search and digital marketing strategies to enhance performance and efficiency.
• Leverage AI tools for targeting, bidding, content creation, and reporting.
• Build team capability in AI across marketing channels.
• Establish governance and best practices for responsible AI usage.
• Oversee analytics and insights, ensuring GA4 is optimised and delivering meaningful business data.
• Manage external analytics partners and maintain best practice frameworks.
• Drive insights into customer behaviour across the funnel.
• Lead A/B testing across audiences, creative, offers, and landing pages.
• Deliver insights on customer journeys, conversion, and lifetime value by channel.

Requirements

• Commercial accountability
• Team leadership
• Innovation to drive sustainable growth
• Partnership with eCommerce, Marketing, Retail, Merchandise, Technology, and Data teams
• Coaching, mentoring, and capability building
• Strategic partnership across the business
• Alignment of internal and external stakeholders
• Executional excellence
• Customer acquisition and revenue growth strategies
• End-to-end search strategy ownership
• Management of agency and platform partners
• Performance monitoring and optimisation against KPIs
• Testing and optimisation across creative, targeting, landing pages, and customer journeys
• SEO performance driving
• AI integration into search and digital marketing strategies
• AI tool leverage for targeting, bidding, content creation, and reporting
• AI capability building within the team
• Governance and best practices for responsible AI usage
• Analytics and insights oversight
• GA4 optimisation
• Management of external analytics partners
• Customer behaviour insights
• A/B testing leadership
• Insights on customer journeys, conversion, and lifetime value

Skills

• Digital Marketing
• Omni Channel Marketing
• Team Leadership
• Coaching
• Mentoring
• Capability Building
• AI-enabled marketing practices
• Strategic Planning
• Return on Investment (ROI) Analysis
• Performance Measurement
• Stakeholder Management
• Customer Acquisition
• Revenue Growth
• Paid Search
• SEO
• Paid Social
• Display Advertising
• Affiliate Marketing
• Emerging Channels
• Search Strategy
• Agency Management
• Platform Management (Google, Meta, TikTok)
• Performance Optimisation
• ROAS Analysis
• CPA Analysis
• Conversion Rate Optimisation
• Customer Lifetime Value (CLV) Analysis
• A/B Testing
• Creative Optimisation
• Targeting Optimisation
• Landing Page Optimisation
• Customer Journey Optimisation
• Content Marketing
• Site Optimisation
• Technical SEO
• AI Tools
• Analytics
• Google Analytics 4 (GA4)
• Data Analysis
• Insights Generation

Location

• Onsite

Work Type

• Full-time

Experience Level

• Manager

Benefits

• Supportive, collaborative team environment
• Generous staff discounts
• Access to Sonder Employee Assistance Program
• Career growth opportunities

About the Company

• At Best & Less, we believe every CUSTOMER deserves the BEST — and we work hard to deliver it for LESS.
• Our culture is grounded in our TEAM&i values: Teamwork, Excellence, Accountability, Make it Happen, and Integrity.
• At Best & Less, we are all about making it easy for Australian families to look and feel their best at great value prices.
• We value and nurture great talent, believe in promoting from within, and we celebrate success with enthusiasm.