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About the Role
The next phase of Latent happens in person. This role fuses event strategy, brand-forward execution, customer relationships, and demand generation, deciding which rooms Latent should be in, owning them when we're there, and turning every event into pipeline. This role reports to the VP of Brand and is based in New York with the team.
Responsibilities
- Own the event strategy and calendar, deciding which conferences Latent attends and which are skipped.
- Tier every event by priority (must-attend, selective, skip).
- Decide on self-hosted events: dinners, roundtables, summits, and flagship events.
- Map every event to a specific buyer, moment, and outcome.
- Maintain the master events calendar as the single source of truth.
- Manage the event budget effectively.
- Direct Latent's presence at key healthcare events, including booth design, sponsorships, speaking slots, and attendee mix.
- Partner with the Creative Lead to ensure consistent brand expression across all event materials.
- Design and execute bespoke dinners, roundtables, and customer-and-prospect gatherings.
- Curate guest lists, select venues, and determine event formats.
- Build and manage flagship events, directing all aspects from venue to follow-up.
- Secure customers and external speakers for industry events, panels, and hosted dinners.
- Develop and execute pre-event, live-event, and post-event content strategies.
- Utilize email, social media, partner channels, and paid advertising to fill event rooms and amplify post-event.
- Set conversion targets for every event and coordinate surrounding marketing and sales efforts.
- Measure event success against sourced and influenced pipeline.
- Manage vendors, agencies, contracts, budgets, timelines, and on-site logistics.
- Develop a playbook for consistent event execution.
Requirements
- 7-10 years of experience in B2B events, field marketing, or experience design, ideally in healthcare or another regulated category.
- Experience owning multi-event programs end to end.
- Operational excellence, including managing run-of-show documents, vendor contracts, budgets, and follow-up sequences.
- Comfort working directly with senior customers.
- Experience directing agencies and running an in-house event motion.
- Knowledge of the healthcare event landscape, including HIMSS, ViVE, Becker's, ASHP, AMCP, and pharmacy-leadership invitationals.
- Belief that brand and pipeline are integrated aspects of event management.
Skills
- Event strategy
- Brand-forward execution
- Customer relationships
- Demand generation
- Event calendar management
- Budget management
- Vendor management
- Agency management
- Content creation
- Marketing automation
- Social media marketing
- Paid advertising
- Salesforce
- ABM
- Customer engagement
- Relationship building
- Operational management
- Logistics coordination
Location
- New York
Work Type
- In-person
- Full-time
Experience Level
- 7-10 years
Salary/Compensations
- Range reflects level of experience and demonstrated impact.
Benefits
- Full benefits
- Latest AI tools on day one
- Leverage of building the event program for a category-defining company at the moment it scales.
About the Company
- Latent Health is the leading pharmacy intelligence platform, an AI company changing healthcare from the inside.
- We enable more patients to get their medications and create pharmacy operations that make economic sense.
- Our AI-native marketing team uses advanced AI workflows to ship at a scale and pace traditional companies cannot match.
- We treat marketing and creative like engineering.
- We have raised $80M from Spark Capital, Transformation Capital, McKesson Ventures, Conviction, General Catalyst, and Y Combinator.
- We are live in 50+ health systems, including 50% of the top 20.
- Over 2 million patients a year access medications faster because of us.
- We have achieved significant improvements such as 30%+ denial reduction and clinicians serving 2x more patients.