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About the Role

Beast Industries is seeking a senior PR professional to lead communications for its rapidly growing Consumer Goods & Services division. This individual contributor role will report to the Chief Communications Officer and partner closely with consumer business leadership and an external PR agency. You will develop and drive PR strategy across multiple brands, building equity and earning media attention.

Responsibilities

• Develop and execute proactive and reactive PR strategies across the full Beast Industries consumer goods portfolio.
• Monitor trends in food, retail, and consumer culture to identify timely opportunities for brand storytelling and media engagement.
• Secure coverage across consumer media, food and lifestyle publications, podcasts, and digital platforms.
• Build and maintain strong relationships with journalists, editors, content creators, and influencers in the consumer goods space.
• Partner with the marketing team to ensure PR efforts align with and amplify broader campaign and social media activity.
• Develop press materials including pitches, press releases, and messaging frameworks.
• Direct and align our external agency partner on priorities and execution.
• Report on media coverage and PR impact to the CCO and key business stakeholders regularly.

Requirements

• 6-10 years of PR experience with a strong focus on consumer goods, food & beverage, or CPG brands.
• Established relationships with consumer goods and food media journalists, editors, podcast hosts, and influencers.
• Proven experience executing both proactive campaigns and rapid-response PR in a consumer brand context.
• Ability to work independently, manage multiple priorities, and operate with a high degree of ownership.
• Strong communication skills and a proactive approach to keeping stakeholders informed and aligned.
• Experience in-house at a consumer goods or food & beverage company, or at a PR agency specializing in CPG, is a strong plus.
• Familiarity with the creator economy and how traditional PR intersects with influencer and digital content strategies is a plus.

Skills

• Consumer goods media relationships
• Strong point of view
• Ability to move quickly
• Creative thinking
• Urgency

Location

• Remote

Work Type

• Full-time

Experience Level

• Senior

Salary/Compensations

• $118,000 - $160,000

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
• Employee equity plan grant
• Bonus

About the Company

• Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world.
• Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube.
• With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives.
• At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change.
• Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.