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About the Role

This role offers a unique opportunity to build the growth engine for a new category-defining infrastructure company from the ground up. The ideal candidate is a results-oriented marketer skilled in engaging developer audiences and performance channels, comfortable creating strategies where none exist. You will manage the entire acquisition and retention process, from initial engagement to user activation, collaborating closely with the Head of Marketing to shape Sapiom's market presence.

Responsibilities

Drive Sapiom's growth across demand generation, content, SEO, and developer community channels.
Build systems and campaigns to move developers and enterprise buyers from awareness to activation.
Own the editorial and content strategy to establish Sapiom's voice in the AI agent conversation.
Execute paid programs with rigor and creativity for compounding growth.
Partner with the Head of Marketing and collaborate across product and engineering to leverage platform milestones for growth.
Build and run multi-channel demand generation campaigns (paid, organic, community) to drive qualified pipeline and measurable activation.
Define and execute content and SEO strategy, producing technical and thought-leadership content to establish Sapiom as an authoritative voice.
Build and grow Sapiom's presence in developer and AI/ML communities through authentic engagement.
Partner with product and engineering to execute go-to-market strategies for new features and integrations.
Establish marketing metrics and reporting infrastructure for acquisition, activation, and retention.

Requirements

Demonstrated track record of growing developer-facing or API-first products.
Genuine understanding of how technical buyers discover, evaluate, and adopt infrastructure tools.
Hands-on experience running demand generation and paid acquisition programs with measurable results.
Direct ownership of strategy, spend, and iteration for acquisition programs.
Strong content and SEO instincts, including building editorial calendars and creating compelling technical content.
Experience building community or developer presence through events, online platforms, or co-marketing.
Comfort operating in an early-stage startup environment without established systems.
Experience in fintech, payments, or developer tools is beneficial.
Ability to instrument campaigns, analyze data, and iterate quickly.

Skills

Demand Generation
Content Strategy
SEO
Developer Community Engagement
Paid Acquisition
Performance Marketing
Technical Content Creation
Go-to-Market Execution
Marketing Analytics
Community Building

Location

Remote

Work Type

Full-time

Experience Level

Early-stage startup experience

About the Company

AI agents are beginning to act on behalf of companies and users, but current financial infrastructure is not built for autonomous systems.
Sapiom provides financial payments infrastructure for the machine economy, enabling AI agents to transact safely.
The company is building the operating system for machines with a world-class team and backing from Accel, Menlo, and Anthropic.
Sapiom has secured $15.75M in investment.