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About the Role

Restaurant Brands International is seeking a Senior Manager, Category & Digital Marketing for Popeyes Canada. This role involves setting the vision for menu, loyalty, and promotions, and coordinating strategy across various teams to drive profitable sales and traffic for Popeyes restaurants in Canada.

Responsibilities

• Build and maintain the national Marketing and Digital Calendars for Popeyes Canada, achieving SSS, SST, and restaurant profitability targets.
• Own the integrated Marketing & Digital calendar to grow profitable sales and traffic.
• Track and respond to competitive activity with timely recommendations.
• Continuously evaluate and update cross-functional priorities to maintain an executable, optimized calendar.
• Champion the long-term vision for Popeyes menu and marketing proposition in Canada.
• Build guest-centered 3- to 5-year roadmaps to establish market dominance.
• Balance new product innovation with promotional approach and placement to maximize category opportunity.
• Partner with Analytics on pricing.
• Build and adapt convincing business cases to secure alignment from internal and Franchisee stakeholders.
• Balance menu size and category complexity to build a sustainable assortment and architecture.
• Strategically discontinue products or product lines where necessary.
• Deliver sustainable growth through first-party loyalty and third-party delivery sales channels.
• Set and advance the overall digital and delivery strategy for Popeyes Canada.
• Oversee first-party platforms (order ahead, CRM, loyalty), third-party delivery, and in-restaurant digital technology.
• Establish and enrich value proposition for Popeyes Rewards and the Popeyes app in Canada.
• Partner with US-based Product and Engineering teams to grow membership and customer lifetime value.
• Lead with an always-on optimization mindset.
• Oversee A/B testing, performance monitoring, and data-informed iteration across all digital and delivery channels.

Requirements

• 5-7+ years of relevant experience in product/portfolio strategy and/or analytics, management consulting, or similar.
• People management experience.
• Demonstrated expertise in conceptual, analytical problem solving to frame and resolve key business challenges.
• Strong collaboration, communication, and presentation skills to win alignment and support from peer, leadership, and external stakeholders.
• Advanced skill in Microsoft Excel and PowerPoint.
• Experience with or willingness to learn SQL required.

Skills

• Product/portfolio strategy
• Analytics
• Management consulting
• People management
• Conceptual problem solving
• Analytical problem solving
• Collaboration
• Communication
• Presentation skills
• Microsoft Excel
• Microsoft PowerPoint
• SQL

Location

• Canada

Work Type

• In-office
• Onsite

Experience Level

• Senior Manager
• 5-7+ years

Education Level

• Post-secondary degree

Benefits

• Comprehensive global paid parental leave program
• Free telemedicine
• Mental wellness support

About the Company

• Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
• RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®.
• These independently operated brands have been serving their respective guests, franchisees and communities for decades.
• Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
• RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support.
• Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Equal Opportunity

• Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations.
• RBI's policy applies to all terms and conditions of employment.
• Accommodation is available for applicants with disabilities upon request.