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About the Role

This role is for a Head of Growth at a D2C baby essentials brand, aiming to scale revenue from $24M to $75M in four years. The position offers direct mentorship from Peak 21 founders, a front-row seat to the brand scaling playbook, and significant personal financial upside. It's ideal for an aspiring CMO, CEO, or founder looking to build category-defining D2C brands profitably.

Responsibilities

• Own the full DTC/Shopify growth engine and hit the 100% YoY channel target.
• Scale Meta, Google, TikTok, and emerging channels profitably.
• Lead concepting, briefing, and iteration on ads and variations.
• Build and relentlessly optimize high-converting landing pages, funnels, and offers.
• Run structured experimentation including creative, offer, audience, and landing page tests.
• Own and analyze key metrics: ROAS, CAC, LTV, conversion rate, AOV, contribution margin.
• Collaborate cross-functionally with ops, creative production, email/SMS, and wholesale teams.
• Maintain full ownership of the DTC growth P&L.
• Help build and lead a small high-output growth team or network of specialists as the company scales.

Requirements

• 3+ years of paid, hands-on experience in growth/performance marketing or e-commerce for D2C brands.
• Proven results running ads, landing pages, and offers at a high level.
• AI native - use AI as a daily force multiplier for creative generation, copy iteration, landing page creation, and workflow automation.
• A doer, not a delegator.
• Obsessed with profitable growth and the full customer journey.
• Low ego, high output, proactive, and comfortable with ambiguity and ownership.
• Excellent at articulating ideas, learnings, and results, both in writing and verbally.
• Share links or attachments to your portfolio, ad examples, landing pages, or case studies.

Skills

• Performance marketing
• E-commerce
• DTC
• PPC
• Meta Ads
• Google Ads
• TikTok Ads
• Creative strategy
• Landing page optimization
• Funnel optimization
• Offer optimization
• Experimentation
• Data analysis
• ROAS
• CAC
• LTV
• Conversion rate optimization
• Average Order Value (AOV)
• Contribution margin
• Shopify
• Klaviyo
• AI tools for marketing

Location

• London-based preferred
• Fully remote open for the right person

Work Type

• Full-time

Experience Level

• 3+ years experience
• Experience scaling a brand through the $10M–$50M+ range (bonus)

Benefits

• Direct mentorship from the founders of Peak 21
• 7-figure upside potential

About the Company

• Peak 21 acquires and operates high-performing direct-to-consumer (D2C) brands across the US, Europe, and beyond.
• The portfolio generates over $200M in sales, is bootstrapped, profitable, and built for the long term.
• Peak 21 scales brands with a proven operator playbook.
• The specific brand is a beloved, well-established D2C baby essentials brand with strong recognition across the US & Europe.
• The brand achieved $24M in revenue last year (50% Shopify/DTC, balance wholesale + Amazon) and is profitable.