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About the Role

We are seeking an expert in Conversion Tracking, GA4, GTM, and Google Ads. This role requires a deep understanding of setting up and optimizing conversion tracking, implementing lead and e-commerce tracking, configuring Google Analytics 4, and utilizing Google Tag Manager. The ideal candidate can independently identify and resolve tracking issues at an expert level.

Responsibilities

• Setup and optimization of Google Ads Conversion Tracking
• Implementation of lead tracking for forms, calls, appointments, and other conversion actions
• Implementation of e-commerce tracking for online shops
• Setup and configuration of Google Analytics 4 (GA4)
• Implementation of tracking solutions using Google Tag Manager (GTM)
• Setup and management of Google Tags
• Analysis and troubleshooting of tracking issues
• Verification of tracking setups for data quality and completeness
• Collaboration with SEA managers on client projects

Requirements

• Several years of practical experience in web tracking
• Proficiency in Google Tag Manager (GTM)
• Proficiency in Google Analytics 4 (GA4)
• Proficiency in Google Ads Conversion Tracking
• Proficiency in Google Tag
• Experience with lead tracking and e-commerce tracking
• Confident use of dataLayer, events, triggers, and variables
• Experience with Shopify, WooCommerce, Shopware, or comparable systems is an advantage
• Independent and structured way of working
• Ability to quickly find and independently solve tracking errors
• Expert-level knowledge in Google Ads Conversion Tracking, GA4, and GTM
• Proven experience implementing tracking setups for lead generation or online shops

Skills

• Conversion Tracking
• GA4
• GTM
• Google Ads
• Lead Tracking
• E-commerce Tracking
• Google Tag
• dataLayer
• Events
• Triggers
• Variables
• Shopify
• WooCommerce
• Shopware

Location

• Home Office

Work Type

• Flexible working hours
• High home office share

Experience Level

• Expert level
• Not for beginners

Benefits

• Exciting projects across various industries
• Collaboration with a team of over 20 Google Ads specialists
• Direct exchange with management
• Flexible working hours
• High home office share
• Modern processes and short decision-making paths
• Long-term collaboration with significant personal responsibility

About the Company

• Team of over 20 Google Ads specialists
• Modern processes and short decision-making paths