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About the Role
This is a high-ownership, high-visibility role at the center of Padel Haus's growth. You will own the full marketing function with a small team, reporting to the Chief Growth Officer and partnering directly with the CEO on brand vision. You will be both a leader and a doer, setting strategy and executing alongside your team.
Responsibilities
- Own integrated campaign strategy across paid, organic, lifecycle, and events: concept, message hierarchy, and channel execution.
- Partner with the CEO on brand vision; ensure every campaign looks and sounds like Padel Haus.
- Be the primary point of brand consistency across all paid media, organic content, lifecycle, and new club openings.
- Own paid media strategy and day-to-day execution across Meta and Google.
- Build and continuously iterate conversion paths for player acquisition and founding member campaigns.
- Lead local SEO / GEO and Google Business Profile strategy.
- Own the full content calendar with Social & Community Manager across social, digital, email, push, and WhatsApp.
- Build and maintain lifecycle flows in Patch: onboarding, win-back, referral, and re-engagement.
- Build creative yourself when needed: paid ad copy, landing page copy, email copy, and light asset production.
- Oversee and write push notifications (via Play by Point), email newsletters, and WhatsApp blasts.
- Directly manage the Graphic Designer and the incoming Social & Community Manager.
- Partner with the CGO on annual / quarterly planning, budget setting, and marketing analytics reporting.
Requirements
- 7+ years of marketing experience with at least 2 years managing direct reports.
- Multi-location B2C consumer brand background: fitness, hospitality, F&B, retail, or a comparable club or lifestyle concept.
- Hands-on ownership of a full marketing funnel: paid acquisition, lifecycle, and analytics.
- Direct experience running paid media on Meta and Google.
- Experience building and maintaining lifecycle flows in a modern retention platform (Patch is a plus).
- Proven track record launching a new location, market, or product line with measurable acquisition results.
- Strong written communication skills.
- Bachelor’s degree in marketing, business, communications, or related field. Equivalent professional experience considered.
- Background in sports, fitness, or lifestyle with a genuine feel for how this audience thinks and buys.
- Experience playing or following padel.
- Spanish language proficiency.
- Ability to stand and move around for extended periods of time.
- Must be able to lift up to 25 lbs occasionally.
- Must be legally authorized to work in the country without sponsorship.
Skills
- Brand strategy
- Campaign management
- Paid media
- Organic content
- Lifecycle marketing
- Event marketing
- Local SEO
- Google Business Profile
- Content calendar management
- Social media marketing
- Email marketing
- Push notifications
- WhatsApp marketing
- Creative development
- Copywriting
- Team leadership
- Marketing analytics
- Budget management
- Planning
Location
- New York
Work Type
- Full-time
- Flexible hours
- Occasional evenings
- Occasional weekends
- Occasional holidays
- Occasional travel
Experience Level
- 7+ years of marketing experience
- 2+ years managing direct reports
Education Level
- Bachelor’s degree in marketing, business, communications, or related field
- Equivalent professional experience considered
Benefits
- Opportunities for growth
- Supportive team environment
- Access to exclusive club perks
About the Company
- At Padel Haus, we are passionate about growing the sport of padel and providing a best-in-class experience for players of all levels.
- We are a fast-growing brand redefining sports hospitality.
- Our high-energy culture values initiative and excellence.