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About the Role

You will be a key leader within the Influencer Marketing team, driving influencer and content strategy across North America for HelloFresh Group brands. This role oversees emerging media channels, focusing heavily on HelloFresh, and is crucial for growth partnerships.

Responsibilities

• Drive efficient customer acquisition through high-volume influencer marketing channels.
• Directly manage multiple, complex partnerships with influencers and agencies across several influencer segments.
• Create campaign analyses using KPIs and test variables, including Sales, CR, CAC, etc.
• Develop and implement a data-driven, measurable, portfolio growth acquisition strategy across brands.
• Communicate initiative performance to marketing leaders through performance tracking, analysis, and executive reports.
• Ensure best-in-class execution of Influencer Marketing in partnership with internal and external partners.
• Architect and implement sound processes, budget pacing & stewardship, aggressive negotiations & innovative deal structures.
• Develop meaningful creator relationships that engage audiences with our services and brands.
• Optimize channel UX in partnership with site/product team with a customer-centric approach.
• Proactively identify and implement data-driven optimizations to drive performance improvement.
• Partner closely with Data Science and Marketing Analytics to develop and validate robust measurement/attribution approaches.
• Evaluate and identify opportunities for incremental growth with curiosity and creativity.
• Lead new testing initiatives, including new channel/partner launches, to validate performance and drive growth.
• Explore new approaches, products, services, and expansion opportunities that drive business strategy.
• Manage relationships with external agencies and direct partners.
• Evaluate, negotiate, onboard, and proactively manage new/existing partners.
• Work cross-functionally with internal stakeholders on business cases, contracts, fee/commission oversight, RFP management, and invoicing/auditing.
• Partner with Brand Strategy, Creative, and Social teams to develop influencer-led content.

Requirements

• 5-7 years of relevant professional experience with concrete, consistent results.
• Experience in performance marketing or partnerships, with past experiences in US influencer marketing.
• At least 2+ years of influencer and/or agency management, with experience leading & influencing others.
• Experience managing Partnership Ads (whitelisting, dark-posting) and negotiating paid usage rights with talent and agency partners directly.
• Strong business writing skills.
• Substantial experience working with performance marketing metrics (revenue share, CAC, incremental or marginal CAC, LTV, ROI).
• A proven track record in Influencer marketing campaign strategies and execution; robust playbook of available optimization and growth levers.
• High school diploma or GED & Bachelors degree with strong academic record and/or proven relevant experience in a performance marketing or highly commercial role required.

Skills

• In-depth knowledge of Meta, TikTok, YouTube, Snapchat, Pinterest, Twitch influencer marketing strategies is a plus.
• Background in eCommerce and/or subscription business models is a plus.
• Background in food and beverage, subscription or related verticals (cooking, etc) a plus.
• Fluency in Microsoft Excel / Office, advanced Excel experience, reporting automation experience is a plus.
• Thought leader and marketing/partnership expert.
• Data driven.
• Efficient project manager with strong written and oral communication skills.
• Fearless relationship manager.
• Marketing expert with “test and learn” experience.
• Innovative, resourceful & solution oriented.
• Egoless.
• Continuously aligning team priorities to company and team objectives.

Location

• North America

Work Type

• Full-time

Experience Level

• 5-7 years

Education Level

• High school diploma or GED
• Bachelors degree

Salary/Compensations

• $105,105—$121,550 USD

Benefits

• Competitive salary
• 401k with company match that vests immediately upon participation
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

About the Company

• HelloFresh Group brands: HelloFresh, Factor, Green Chef and EveryPlate.
• Disrupting the traditional food supply chain.