Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Regional Sales Director | Canada will lead sales, distribution, and market development across Canada, owning regional performance, distributor partnerships, and go-to-market strategies to drive volume, expand distribution, and strengthen brand presence.

Responsibilities

• Own and execute regional commercial strategy across Canada and relevant channels with a focus on volume growth and distribution expansion.
• Set country-level targets and partner with distributors and importers to develop accurate forecasts and executable sales plans.
• Build and lead high-impact distributor and importer relationships, holding partners accountable to performance, execution, and brand standards.
• Analyze sales performance, market trends, and distributor activity to identify risks and unlock growth opportunities.
• Drive consistent execution of pricing, promotions, and portfolio strategy across markets.
• Lead regular business reviews with distributors and importers to assess performance and define action plans.
• Collaborate cross-functionally to ensure alignment and in-market success.
• Ensure optimal inventory levels and continuity of supply across all markets.
• Support key account development including regional chains, on-premise, and off-premise opportunities.
• Represent the brand at trade shows, industry events, and key customer engagements.
• Develop distributor capabilities through training and ongoing support to strengthen in-market execution.
• Translate annual plans into quarterly and monthly targets, tracking performance and course-correcting as needed.
• Other duties as assigned.

Requirements

• Bachelor’s Degree in Business, Marketing, or related field, or equivalent experience.
• 10+ years of sales experience in the alcoholic beverage industry.
• 5+ years in an international sales role with ownership of Canada.
• Experience managing multiple distributors and/or sales regions concurrently.
• Strong analytical and problem-solving skills.
• Experience in inventory management and distribution.
• Based in Toronto with willingness to travel up to 75%.

Skills

• CRM and sales reporting tools proficiency
• Microsoft Office (PowerPoint, Excel, Access, Word) proficiency

Location

• Toronto
• Canada

Work Type

• Full-time
• Hybrid

Experience Level

• 10+ years of sales experience
• 5+ years in an international sales role

Education Level

• Bachelor’s Degree in Business, Marketing, or related field, or equivalent experience.

Salary/Compensations

• $210,000-$245,000 CAD

Benefits

• Performance-based bonus
• Health coverage
• Dental coverage
• Vision coverage

About the Company

• Stateside Brands is a rapidly growing spirits company dedicated to producing premium-quality beverages including Surfside Iced Teas and Lemonades, Stateside Sodas, Super Lyte Sports Drinks, and Stateside Vodka.
• With a focus on innovation and quality, we take pride in our diverse portfolio of products that reflect our commitment to excellence.

Equal Opportunity

• Stateside Brands is committed to employment equity and welcomes applications from all qualified individuals, including women, Indigenous peoples, persons with disabilities, and members of visible minorities, in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA).
• Stateside Brands uses AI-assisted tools as part of the candidate screening and selection process.