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About the Role
We are seeking a hyper-analytical, driven Marketing Product Manager to own the marketing lifecycle for Dollarwise and all products across Calebhammer.com. Reporting to the VP of Marketing, you will bridge marketing and product management, focusing on product-market fit, market gaps, and product launches.
Responsibilities
- Drive the Go-To-Market (GTM) strategy for new products and features across the Dollarwise app and Calebhammer.com.
- Translate technical roadmaps and feature updates into high-converting marketing campaigns by partnering with Product Managers.
- Research the audience and FinTech landscape to identify product gaps and market opportunities.
- Define, test, and iterate on Product-Market Fit (PMF) to ensure features solve real financial problems.
- Align product marketing initiatives with leadership to meet growth and user acquisition targets.
Requirements
- Proven track record in Product Marketing, Product Management, or a similar growth-focused role.
- Experience in FinTech, consumer apps, or rapidly scaling creator-led brands is ideal.
- Deep passion for market research, utilizing data and user feedback.
- Strategic ability to identify product gaps and propose solutions.
- Hands-on experience in product execution, from hype building to sustained promotion.
- Exceptional communication skills for cross-functional collaboration with marketing and product teams.
- A no-nonsense, high-energy attitude, thriving in a fast-paced environment.
- Genuine passion for personal finance and empowering individuals.
Skills
- Product Marketing
- Product Management
- Go-To-Market Strategy
- Market Research
- Data Analysis
- User Research
- Product-Market Fit Validation
- Strategic Planning
- Cross-Functional Collaboration
- Communication
Location
- East Austin
Work Type
- In-office
- Full-time
Experience Level
- Mid-level
Benefits
- Relocation assistance
- Stocked snack bar
- Catered lunches
- Unlimited PTO
- 100% coverage for employee health, dental, and vision
- 401(k) with company match
- Lunch stipend
- Quarterly team-building activities
- Pet-friendly office
About the Company
- Hammer Media is a digital media company behind Caleb Hammer and the show Financial Audit.
- We have rapidly grown into one of the internet's fastest-growing brands with over 3 million subscribers and 3 billion views.
- Our mission is to scale through Dollarwise, a financial health platform that transforms viral content into practical tools.
- We bridge the gap between entertainment and FinTech to empower users financially.
- We are building the ultimate ecosystem for financial literacy and long-term growth.