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About the Role

Readly is seeking a commercially minded Marketing Manager to lead its growth in the UK market. This high-impact role involves driving subscriber growth, managing marketing investment, identifying new opportunities, and delivering integrated marketing campaigns to strengthen Readly's position as the UK's leading subscription service. The ideal candidate combines strategic thinking with hands-on execution, is comfortable with performance data and commercial targets, and thrives in a fast-moving, creative environment.

Responsibilities

Own the UK marketing strategy and execution plan, aligned with Readly's overall business objectives.
Develop and deliver full-funnel marketing plans to drive awareness, consideration, trial and subscriber growth.
Own UK growth targets and contribute directly to business performance.
Manage marketing budgets to maximise efficiency, profitability and long-term growth.
Identify market opportunities, customer insights and emerging trends to unlock future growth.
Plan and execute integrated 360° campaigns across paid, owned and earned channels.
Lead local marketing initiatives including partnerships, influencers, podcasts, PR opportunities, affiliate activity and other growth channels.
Work closely with creative, content and product teams to develop compelling customer propositions and campaigns.
Ensure campaigns are delivered on time, within budget and to a high standard.
Drive subscriber acquisition, activation, retention and reactivation initiatives.
Monitor, analyse and optimise performance against key commercial and marketing KPIs.
Deliver weekly and monthly trial and subscriber targets.
Improve acquisition efficiency while maintaining target CAC, conversion and profitability metrics.
Build a strong test-and-learn culture through experimentation and continuous optimisation.
Work closely with Product, CRM, Brand, Commercial and Analytics teams to improve the customer journey and subscriber experience.
Manage relationships with agencies, media partners and external stakeholders.
Act as the voice of the UK market within the wider organisation.

Requirements

Several years' experience in a marketing role with a strong understanding of the full marketing funnel.
Experience planning and executing campaigns across multiple channels.
Experience managing budgets and commercial targets.
Comfortable working with subscriber targets, CAC, conversion rates, retention metrics and marketing ROI.
Ability to use data and customer insights to make decisions, optimise performance and identify growth opportunities.
Ability to balance long-term brand building with short-term performance goals.
Ability to prioritise opportunities that create the greatest impact.
Enjoy testing new ideas, challenging assumptions and finding innovative ways to reach and engage customers.
Ability to build strong relationships across teams and communicate clearly with stakeholders at all levels.
Take responsibility, move quickly and enjoy operating in an entrepreneurial environment where initiative and accountability are highly valued.

Skills

Marketing strategy
Marketing execution
Full-funnel marketing
Budget management
Performance analysis
Campaign development
Campaign execution
360° campaigns
Paid media
Owned media
Earned media
Partnership marketing
Influencer marketing
PR
Affiliate marketing
Creative collaboration
Content collaboration
Product collaboration
Performance optimisation
KPI monitoring
Acquisition efficiency
CAC management
Conversion rate optimisation
Profitability analysis
Test-and-learn culture
Experimentation
Continuous optimisation
Customer journey improvement
Subscriber experience enhancement
Agency management
Media partner management
Stakeholder management
Data analysis
Customer insights
Strategic thinking
Problem-solving
Communication
Collaboration
Ownership mentality

Location

Work Type

Hybrid

Experience Level

Several years' experience

Benefits

Standard pension contributions (5% employer / 4% employee)
26 days of paid holiday + 1 additional day off on your birthday
Access to mental health platform teale
Work remotely two days per week
VIP code for Cafeyn with unlimited access to all content
Four office meet-ups per year

About the Company

Readly offers unlimited access to thousands of national and international magazines and newspapers, all in one app.
Readly has partnered with over 1,200 publishers, giving readers access to more than 5,000+ titles.
Readly believes trusted journalism, expert insight and quality reading should be easily accessible.
Readly's mission is to unlock the value of great editorial content through a market-leading digital subscription service.
Readly has teams across the UK, France, Germany and Sweden.
Readly is building the future of digital reading while helping publishers reach new audiences and grow their readership.

Equal Opportunity

We hire based on talent and we promote inclusivity inside Cafeyn and strongly believe that our culture is strongest when it is the most diverse.