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About the Role

We are hiring a marketing manager to own the employee journey. This is a builder’s role focused on mastering our email channel and expanding to new campaigns and channels to elevate member engagement. You will be the hands-on operator, responsible for every employee touchpoint and engaging hundreds of thousands of public sector workers.

Responsibilities

• Own the B2C journey from first touchpoint to active member, managing the experience, numbers, and results.
• Plan, write, build, and send email campaigns that drive action.
• Build out new channels and campaigns, finding creative ways to reach and engage members.
• Become the resident expert on products, educating customers and reporting on resonance.
• Write and build email campaigns across various subjects.
• Test new channels and collaborate cross-functionally to bring campaign ideas to life and track results.
• Brainstorm and plan in-person activations to engage potential customers.
• Present B2C numbers to the SLT and explain resulting changes.

Requirements

• Hands-on executor with demonstrable experience of owning and executing campaigns end-to-end.
• Outstanding writer capable of crafting compelling messaging in both short and long form.
• Strong design eye and good instinct for quality messaging and customer experience.
• Comfortable across the full marketing mix, including copy, creative, CRM, data, and channel experimentation.
• Enjoy creating from scratch and are energized by a blank slate.
• Self-starter who thrives in fast-paced environments and proactively solves problems.
• Ability to self-direct, manage multiple campaigns and stakeholders independently.
• Natural influencer who works across departments without direct authority.
• Use data to drive decisions, interpret data, explain results, and employ a test-and-learn mindset.
• Utilize AI to enhance thinking and automate tasks.
• Background in fintech or financial services is a plus.

Skills

• Email marketing
• Campaign management
• Content creation
• Brand strategy
• Customer engagement
• Data analysis
• Channel experimentation
• CRM
• Copywriting
• Creative development
• AI augmentation

Location

• Remote-first
• London (occasional travel)
• UK-based applicants only

Work Type

• Remote
• Full-time

Experience Level

• Marketing Manager

Benefits

• Fully remote working with flexibility
• 25 days' annual leave, increasing with tenure
• Option to purchase up to 5 additional days' leave
• Birthday off
• Collaborative team bonus for non-commission roles
• Pension with salary sacrifice contributions, AVC options, and pension contributions on bonus earnings
• Salary sacrifice schemes through Perkbox (car leasing, gym memberships, tech purchases)
• Medical cashback scheme
• Enhanced parental leave

About the Company

• My Money Matters believes financial wellbeing should be accessible to everyone, especially public service workers.
• We aim to change the statistic that 72% of public sector workers are one bad month away from financial difficulty.
• We provide innovative financial products, education, and a digital money coach to help people control their financial future.
• Trusted by major organizations including the NHS.
• We are growing quickly and building a team of ambitious, commercially minded people who want their work to genuinely matter.