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About the Role

The Advocacy Lead will lead initiatives focused on bartender engagement, category education, and on-premise influence-building for a large spirits portfolio. This role serves as a connector between suppliers, distributors, the hospitality community, and trade stakeholders, generating actionable market intelligence to shape future commercial and marketing strategies.

Responsibilities

• Maintain all legal and marketing code guidelines
• Build authentic relationships with bartenders, beverage directors, bar owners, retailers, distributor partners, and industry influencers
• Develop and execute advocacy strategies that strengthen a spirits portfolio’s reputation and influence
• Represent the portfolio at trade events, industry conferences, tastings, cocktail competitions, and customer activations
• Conduct staff trainings, trade seminars, customer workshops, and distributor education sessions
• Design and deliver engaging educational programs focused on spirits categories, production methods, cocktail culture, and brand storytelling
• Help customers improve category understanding, menu development, cocktail execution, and premiumization opportunities
• Gather qualitative and quantitative insights from customers, bartenders, distributors, and industry stakeholders
• Manage budgets and expenses accurately and timely
• Complete all reporting responsibilities
• Track and manage performance data using agency-appointed platforms
• Serve as key liaison for the portfolio, distributor, trade, and customers within a designated market
• Develop and deepen knowledge in spirits across several categories and skills in verbal and written presentation

Requirements

• Must be based within a 30-minute commuting distance of the designated market
• Existing network within the bartending and beverage community preferred
• Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
• Must have access to reliable transportation to travel to and from accounts
• Desire for mentorship and willingness to contribute to team culture
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards
• Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
• Frequent lifting and moving cases of product and other objects of 50 pounds or more

Skills

• Spirits culture passion
• Hospitality industry connections
• Education delivery
• Relationship building
• Translating trade insights into business opportunities
• Exceptional presentation skills
• Exceptional communication skills
• Exceptional relationship-building skills
• Commercial acumen
• Connecting advocacy efforts to business outcomes
• Strong analytical skills
• Strong observational skills
• Synthesizing market insights into actionable recommendations
• Ability to tailor communications for a variety of on-premise environments
• Strong budget management skills
• Bilingual (English and Spanish-speaking) a plus

Location

• Designated market (within 30-minute commute)

Work Type

• Full-time

Experience Level

• 5+ years of experience in spirits, beverage alcohol, hospitality, brand advocacy, or related industries

Salary/Compensations

• USD 105,000.00 - USD 120,000.00 yearly

Benefits

• Medical
• Dental
• Vision
• 401k with match
• PTO time
• Bonus-eligible
• Incentive opportunities

About the Company

• Enthuse is an education-led marketing agency.
• Passionate team of marketers, educators, and instructional designers dedicated to teaching the world to love client brands.
• One of the fastest growing WBENC-certified, 100% women-owned and led marketing agencies in the United States.
• Devotes a portion of profits to empower women entrepreneurs who often don’t have equitable access to resources like capital, mentorship, and community.

Equal Opportunity

• All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status or other characteristics protected by applicable federal, state, or local law.
• Committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process, in accordance with applicable law.