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About the Role

The Channel Intelligence Director leads the on-premise channel intelligence function for a premium spirits portfolio client. This role oversees the development of market intelligence capabilities, competitive analysis, trade insights, and programming evaluation to shape commercial strategy, strengthen competitive positioning, and optimize marketing decisions. The ideal candidate combines strategic vision, strong leadership capabilities, deep on-premise expertise, and exceptional commercial acumen within the beverage alcohol industry.

Responsibilities

Maintain all legal and marketing code guidelines
Lead the delivery of a comprehensive on-premise intelligence strategy focused on informing channel and advocacy approach
Establish intelligence frameworks, reporting standards, and insight-generation processes that support enterprise-wide commercial decision-making
Ensure the client’s org maintains a comprehensive understanding of competitor activity, customer programming, hospitality trends, and evolving consumer behaviors
Serve as the client’s subject matter expert on on-premise market dynamics and supplier competitive activity
Create framework to educate the client on market dynamics and competitive activity
Translate market intelligence into strategic recommendations that influence sales execution, advocacy investment, customer prioritization, and brand growth strategies
Support annual business planning, market prioritization, and resource allocation through insight-driven recommendations
Evaluate the effectiveness and return on investment of on-premise programming, activations, and trade engagement initiatives
Lead and develop the Channel Intelligence team, including Channel Intelligence Managers and Advocacy Leads
Build a high-performance culture centered around curiosity, analytical thinking, market engagement, and commercial impact
Ensure strong alignment and collaboration between intelligence, advocacy, sales, and marketing functions
Complete accurate and timely management of agency initiatives including budget and expense management, all reporting responsibilities, and tracking/management of performance data using agency-appointed platforms

Requirements

10+ years of experience in beverage alcohol, commercial strategy, on-premise marketing, trade advocacy, insights, or hospitality leadership
Deep expertise in the on-premise channel and beverage alcohol industry dynamics
Proven experience leading intelligence, strategy, advocacy, or commercial functions
Strong understanding of supplier programming, customer engagement models, and competitive trade activity
Demonstrated success influencing senior leadership and cross-functional stakeholders
Strong leadership and people development experience managing high-performing teams
Experience working with distributors, customers, and field commercial organizations
Ability to tailor communications for a variety of on-premise environments
Strong budget management skills
Willingness to travel regularly, including evenings and weekends as needed
Desire for mentorship and willingness to contribute to team culture
Manage administrative tasks with attention to meeting agency compliance guidelines and standards

Skills

Channel Intelligence
Competitive Analysis
Trade Insights
Programming Evaluation
Commercial Strategy
Market Intelligence
Leadership
Analytical Thinking
Commercial Acumen
Beverage Alcohol Industry Expertise
Budget Management

Location

On-premise

Work Type

Travel required
Full-time

Experience Level

10+ years of experience

Salary/Compensations

USD 145,000.00 - USD 165,000.00 yearly

Benefits

Medical
Dental
Vision
401k with match
PTO time
Incentive opportunities
Bonus-eligible

About the Company

Enthuse is an education-led marketing agency.
We are a passionate team of marketers, educators, and instructional designers dedicated to teaching the world to love client brands.
We are one of the fastest growing WBENC-certified, 100% women-owned and led marketing agencies in the United States.
We devote a portion of our profits to help empower other women entrepreneurs who often don’t have equitable access to resources like capital, mentorship, and community.

Equal Opportunity

Enthuse Marketing is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status or other characteristics protected by applicable federal, state, or local law.
Enthuse is committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process, in accordance with applicable law. To request an accommodation please contact [email protected].