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About the Role

Work creatively on the successful marketing of singles and albums by national artists in the German music market in collaboration with the Project Manager Marketing. Combine innovative storytelling with data-driven planning. Ensure authentic implementation of artistic vision and define look & feel, visual CI, and cross-channel content strategy for artists, from newcomers to established acts. Develop strategically and creatively social-first campaigns focusing on platform-specific content & target group activations. Responsible for the conception and management of the content strategy for artist projects in consultation with artist camps (social media content, music videos & more). Manage content production (music videos, photoshoots, content shoots, artwork, etc.), assemble the creative team, and handle administrative processes (travel planning, contract creation, invoice processing, etc.). Develop strategies for superfan activations, fan engagement events, and manage 1st party data initiatives. Identify trends and have a good feel for creator marketing. Engage with the latest relevant platforms and stay up-to-date. Work closely with other Project & Creative Marketing Managers, A&R Managers, the Promotion Team, and other interfaces, maintaining constant knowledge exchange. Identify "best practices" and "lessons learned" after completed campaigns for continuous improvement of the marketing strategy.

Responsibilities

Work creatively on the successful marketing of singles and albums by national artists in the German music market.
Combine innovative storytelling with data-driven planning.
Ensure authentic implementation of artistic vision and define look & feel, visual CI, and cross-channel content strategy for artists.
Develop strategically and creatively social-first campaigns focusing on platform-specific content & target group activations.
Responsible for the conception and management of the content strategy for artist projects.
Manage content production (music videos, photoshoots, content shoots, artwork, etc.).
Assemble the creative team and handle administrative processes (travel planning, contract creation, invoice processing, etc.).
Develop strategies for superfan activations and fan engagement events.
Manage 1st party data initiatives.
Identify trends and have a good feel for creator marketing.
Engage with the latest relevant platforms and stay up-to-date.
Work closely with other Project & Creative Marketing Managers, A&R Managers, the Promotion Team, and other interfaces.
Identify "best practices" and "lessons learned" after completed campaigns for continuous improvement of the marketing strategy.

Requirements

Experience in creating online assets.
Experience with common image editing and video editing software.
A strong sense of aesthetics that captures the zeitgeist.
A network of contacts in the media industry and with relevant creatives.
Initial professional experience in music and/or lifestyle communication or a comparable field at a label, management, or agency.
Drive to set new standards & a first-mover mentality.
Creative problem-solving approaches and interest in the latest trends.
Strong communication skills and ability to adapt to different characters and situations.
Confident demeanor when dealing with artists, managements, and other cooperation partners.
Team player with a high degree of flexibility, resilience, and initiative.
Project and time management skills & hands-on mentality.

Skills

Social Media Marketing
Content Strategy
Storytelling
Data-driven Planning
Creator Marketing
Project Management
Time Management
Communication
Teamwork
Flexibility
Resilience
Initiative
Hands-on Mentality
Image Editing Software
Video Editing Software

Location

Berlin

Work Type

Full-time
Permanent
Flexible working hours
Home office

Experience Level

Entry-level to Mid-level

Benefits

Room for diversity and innovation.
Freedom to challenge and revolutionize processes and methods.
Individual benefits packages combinable from public transport subsidy, job bike, and sports subscription.
Company pension plan.
A streaming subscription of your choice.
Concerts and events throughout Germany and at the company headquarters.
Exclusive training in the in-house Academy.
Trust to lead your projects to success independently.

About the Company

Sony Music Entertainment GmbH
www.sonymusic.de/

Equal Opportunity

We do not need your photo, age, marital status, origin, certificates, your parents' jobs, or other characteristics.
Show us in a CV or another creative form what makes you, what you can do, and why Sony Music sounds better with you!
We look forward to hearing from you.
Sony Music sounds better with you
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