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About the Role

Whatnot is seeking a Creator Marketing Associate to join the EU marketing team. This role will focus on scaling the creator engine behind paid ads by sourcing, signing, briefing, and managing creators across Europe to produce high-performing short-form video content for paid social. The position is at the intersection of creator partnerships, performance marketing, and creative strategy, working with creators of all sizes to generate a consistent pipeline of native ad creative.

Responsibilities

Build and manage a scalable EU creator roster for paid performance creative.
Source and sign creators across priority markets and categories, from small UGC creators to larger influencers.
Own creator outreach end-to-end, using email, DMs, talent platforms, referrals, and other channels.
Negotiate creator deals covering fees, usage rights, deliverables, and timelines.
Brief creators clearly on Whatnot, the audience, category, creative angle, and performance goal.
Partner with Performance Marketers, Creative Producers, and Category Marketers to understand performance and improve briefs, sourcing, and iteration.
Build the operating system for EU creator creative, tracking pipelines, rights, rates, performance learnings, and workflows.

Requirements

3+ years of experience in creator marketing, influencer marketing, UGC, or performance creative.
Proven experience sourcing, signing, and managing creators end-to-end.
Experience briefing creators to self-produce content with performance in mind.
Commercial instincts across creator fees, usage rights, deliverables, timelines, and renewals.
Strong organization and follow-through to manage a high-volume creator pipeline.
A test-and-learn mindset, comfortable reading creative performance data.
Comfort operating in ambiguity and building the playbook while executing.
Fluent English and fluent German.
Team members must live within commuting distance of either our London, UK, or our Berlin, Germany hubs.

Skills

Creator marketing
Influencer marketing
UGC
Performance creative
Short-form video content creation
Paid social advertising
Creative strategy
Talent scouting
Deal negotiation
Performance data analysis
Video editing (bonus)
CapCut (bonus)
InShot (bonus)
Premiere (bonus)

Location

London, UK
Berlin, Germany

Work Type

Remote
Co-located
Hybrid

Experience Level

3+ years

Benefits

Generous Holiday and Time off Policy
Health Insurance options including Medical, Dental, Vision
Work From Home Support
Home office setup allowance
Monthly allowance for cell phone and internet
Care benefits
Monthly allowance for wellness
Annual allowance towards Childcare
Lifetime benefit for family planning, such as adoption or fertility expenses
Retirement; Pension plans internationally
Monthly allowance to dogfood the app
16 weeks of paid parental leave + one month gradual return to work

About the Company

Whatnot is the largest livestream shopping platform in North America and Europe.
Sellers build businesses across hundreds of categories including trading cards, fashion, electronics, and live plants.
Whatnot is building live commerce at a scale never done before in the West.
The company is one of the fastest growing marketplaces and was named the #1 Best Startup Employer in America by Forbes.
Whatnot enables anyone to turn their passion into a business and bring people together through commerce.

Equal Opportunity

Whatnot is proud to be an Equal Opportunity Employer.
We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.
We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.