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About the Role

We are seeking a hands-on, creative Marketing Executive to drive tactical marketing and support revenue growth. This execution-focused Executive will own editorial messaging, manage social channels, maintain website presence, and launch targeted campaigns to build a consistent pipeline of qualified leads. The role involves managing events and the marketing budget to maximize ROI.

Responsibilities

• Drive daily lead generation by prioritizing high-quality, sales-ready prospects.
• Own and manage the overarching editorial messaging strategy, drafting, designing, and distributing engaging content.
• Take ownership of daily website updates and optimization using HubSpot CRM, building and refining landing pages.
• Act as the strategic and operational lead for Shieldpay’s participation in industry events, managing the entire event presence.
• Responsibly manage and track the allocated marketing budget, ensuring cost-efficiency and maximizing ROI.
• Develop compelling sales materials and client collateral that clearly articulate value propositions.
• Manage our social media presence, create posts, engage with the community, and monitor industry conversations.
• Launch and manage campaigns focused on revenue, lead acquisition, and specific product features.
• Monitor campaign performance, website updates, and events, providing clear reporting on key metrics.
• Build and maintain relationships with industry experts to stay ahead of regulatory developments.
• Support the People team by highlighting company culture on social channels.
• Act as the marketing point-of-contact ensuring all assets align with core values and messaging.

Requirements

• Proven experience in B2B marketing.
• Working knowledge of the Financial Services sector is a plus.
• Strong understanding of the regulatory landscape to ensure marketing activities are compliant.
• Creative thinker capable of looking beyond standard marketing approaches.
• Hands-on executor skilled in creating, launching, tracking, and optimizing marketing impact.
• Comfortable measuring campaign performance and tracking metrics to refine daily activities.
• Practical, recent experience managing website updates and workflows within a CMS, specifically HubSpot or a similar platform.

Skills

• B2B Marketing
• Editorial Messaging
• Social Media Management
• Website Management
• Campaign Management
• Event Management
• Budget Management
• Content Creation
• Lead Generation
• CRM (HubSpot)
• Performance Tracking
• Marketing Asset Development
• Industry Relations
• Employer Branding

Work Type

• Flexible working options
• Flexible hours
• Hybrid work

Benefits

• Flexible working options
• Flexible hours
• Hybrid work

About the Company

• Shieldpay is an equal opportunities employer.

Equal Opportunity

• Shieldpay building a fair and transparent workforce begins with the recruitment process that does not discriminate on the grounds of gender, sexual orientation, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.