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About the Role

The Vice President, Marketing Enablement will drive marketing effectiveness through automation, digital campaign operations, and data-driven optimization. This role enables marketing teams to execute high-impact digital campaigns via seamless platform integration, advanced analytics, and continuous optimization. It bridges marketing strategy and digital execution, ensuring platforms, data, and operations deliver measurable business outcomes. The role requires strategic thinking and hands-on execution, with potential for increased responsibility in global digital initiatives.

Responsibilities

Lead and own the Marketo platform strategy, administration, implementation, and optimization.
Oversee and implement end-to-end digital campaign operations including setup, segmentation, A/B testing, and optimization.
Collaborate with regional Marketing leads to set up and deliver BAU email sends, working with an offshore resource for support.
Develop comprehensive campaign workflows, lead scoring models, and nurture programs.
Establish clear KPIs to measure effectiveness, engagement, and ROI across digital channels.
Leverage analytics and AI-powered insights to monitor and optimize campaigns.
Act as owner and primary governance for WordPress (LaSalle.com), including hands-on page publishing.
Work closely with Brand Marketing and Content to ensure website delivers a best-in-class UX.
Stay ahead of digital trends, AI technologies, and best practices to evolve digital marketing strategy.
Collaborate with M&C leadership to ensure digital initiatives support broader business strategies.
Manage offshore resource supporting the Marketo platform.
Manage vendor relationships and agency partnerships.
Architect integrations between MAP, CRM, CMS, web analytics, and other martech platforms for seamless data flow and unified customer views into a CDP.
Collaborate with Technology to implement API integrations and maintain data integrity.
Work with SVP, Marketing Operations to implement a Customer Data Platform (CDP).
Maintain comprehensive overview of martech stack ensuring efficiency, cost-effectiveness, proper integration, and full utilization.
Lead optimization across paid search, SEO/SEM, email marketing, social media, display advertising.
Implement advanced personalization strategies using behavioral data and AI-powered insights.
Conduct regular audits and recommend strategic improvements for conversion optimization.
Oversee maintenance of documentation for platform configurations, integrations, and processes.
Ensure compliance with data privacy regulations globally, working with Legal & Compliance where needed, across all marketing automation and campaign activities.
Provide training/embedding sessions to marketing teams on platform usage, campaign best practices, and performance optimization.
Lead change management initiatives to drive adoption of new technologies, processes, and automation capabilities.

Requirements

7+ years of experience managing marketing technology stacks, marketing automation, or digital campaign operations.
Demonstrated expertise in platform administration and integration.
Proficiency in martech automation platforms (Marketo, WordPress, Google Analytics, WorkFront preferred).
Functional understanding of API integrations, web services, and database technologies.
Familiarity with CRM systems, Customer Data Platforms, and marketing attribution models.
Strategic thinking with ability to translate business objectives into automated marketing processes.
Strong analytical mindset with proficiency in data analysis and ROI optimization.
Ability to assess marketing technology investments and make budget-conscious decisions.
Ability to convey complex technical concepts to technical and non-technical audiences.
Strong interpersonal influence and collaboration skills across marketing, IT, sales, and business units.
Excellent project management skills with ability to prioritize tasks and manage timelines.
Problem-solving proficiency to identify root causes and develop practical solutions.
This position does not provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship.

Skills

Marketing automation
Digital campaign operations
Data-driven optimization
Platform integration
Advanced analytics
Digital channel optimization
Marketo
WordPress
Google Analytics
WorkFront
API integrations
Web services
Database technologies
CRM systems
Customer Data Platforms (CDP)
Marketing attribution models
AI technologies
Personalization strategies
Conversion optimization
Data privacy regulations
Change management

Location

On-site – London, GBR

Work Type

On-site

Experience Level

7+ years

Education Level

Bachelor's degree in relevant subject preferred

About the Company

LaSalle is a global real estate investment manager where exceptional investment talent, deep market and sector expertise, and data-driven intelligence are applied through a disciplined fair-value framework.
Enhanced by industry-leading research and sustainability insights, we deliver outperformance that meets investor needs for income, growth, and diversification.
We are the investment division of JLL, and our capabilities are supported by the scale of our global platform and the JLL ecosystem, providing us access to a network of global relationships, powerful analytics, market-leading insights, and cutting-edge technology.
As part of JLL, we've been recognized as both a World's Most Ethical and World's Most Admired company.
What drives us most is knowing our decisions improve lives and strengthen communities.
Through our Culture of Care, we keep people at the heart of business.
We also invest in our own people’s growth through our 'Steer Your Career' strategy, empowering customized career journeys and developing managers into coaches, mentors and leaders.
At LaSalle, your perspective and contributions drive meaningful impact.
Build your career with an investment management company committed to clients, communities, and each other.

Equal Opportunity

LaSalle is an Equal Opportunity Employer and encourages applications from all sections of the community.
Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities.
For employees in the United States, please see a fully copy of our Equal Employment Opportunity policy here.
Pursuant to the Arizona Civil Rights Act, criminal convictions are not an absolute bar to employment.
Pursuant to Illinois Law, applicants are not obligated to disclose sealed or expunged records of conviction or arrest.
Pursuant to Columbia, SC ordinance, this position is subject to a background check for any convictions directly related to its duties and responsibilities. Only job-related convictions will be considered and will not automatically disqualify the candidate.
California Residents only If you are a California resident as defined in the California Consumer Privacy Act (CCPA) please view our Supplemental Privacy Statement which describes your rights and disclosures about your personal information.
If you are viewing this on a mobile device you may want to view the CCPA version on a larger device.
Pursuant to the Los Angeles Fair Chance Initiative for Hiring Ordinance, JLL will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.