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About the Role
The Donor Growth & Acquisition Specialist joins the Mass Marketing team to plan and manage Direct Response Television (DRTV) and Lead Conversion campaigns. This role focuses on recruiting new donors through online and phone channels, managing vendor relationships, and optimizing creative strategies to meet organizational income targets.
Responsibilities
- Plan annual budgets and acquisition strategies for each channel with a focus on regular giving.
- Manage vendors for DRTV and Lead Conversion, including creative development, media buying, and call center operations.
- Lead weekly work-in-progress meetings and monthly reviews with vendors.
- Create and adapt creative materials, including videos and telemarketing scripts.
- Collaborate with internal teams and global members to share best practices and implement new tests.
- Optimize the digital experience for new and potential DRTV donors.
- Train, supervise, and monitor phone call centers, including conducting call quality listening.
- Support negotiations and contracting with agencies and service providers.
- Analyze campaign performance using ROI metrics to make data-driven decisions.
- Identify new potential services and providers for acquisition channels.
Requirements
- Post-secondary education in a relevant field or equivalent experience.
- 3-5 years of experience in managing DRTV, telemarketing, or lead conversion fundraising campaigns.
- Proven experience managing external vendors.
- Experience in the development, implementation, and measurement of donor acquisition campaigns.
- Demonstrated experience using data and evidence to inform decision-making.
- Ability to travel locally, nationally, and internationally up to 10%.
- Proficiency with MS Office tools.
Skills
- Project management
- Data analysis
- Communication
- Interpersonal skills
- Problem-solving
- Change management
- Strategic thinking
Location
- Canada
Work Type
- Hybrid
- Full-time
Experience Level
- 3-5 years
Education Level
- Post-secondary education
Salary/Compensations
- $63,323.32 - $80,295.12 CAD
Benefits
- Comprehensive benefits package for employees and dependents
- Coordinated benefits for partners
- Flexible work hours
- 3 weeks annual paid vacation
- End of year office closure (December 25 - January 1)
- 5 paid personal days
- 1 paid float day
- 10 paid sick leave days
- Parental leave top-up
- Employer contributions to group pension plan
- Learning and development opportunities
- Confidential Employee Assistance Program
- Headspace membership
About the Company
- Save the Children is the world’s first and leading independent children’s organization with over 100 years of experience.
- The organization supports children to fulfill their rights to a healthy start, learning, and protection from harm.
Equal Opportunity
- SCC supports and acts in compliance with the Human Rights Code.
- SCC is committed to providing accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA).
- SCC provides accommodations during the recruitment or employment process upon request.