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About the Role

The Partner Marketing Manager will support the Marketing and Brand function at WebBeds, reporting directly into the Marketing Director, Europe. This role requires developing working relationships with Contracting, hotel suppliers, and various internal departments to grow the reputation of WebBeds as a trusted partner. The ideal candidate will possess a creative edge, attention to detail, keen business acumen, commercial understanding, and the ability to analyze data for future improvements.

Responsibilities

Partner Marketing: Drive participation in the WebBeds enhanced marketing program for hotels, create revenue opportunities with partners, and develop/execute key partner marketing plans and content calendars.
Design & Content Creation: Assist in the production of creative assets (videos, images, posters, flyers, ads, presentations, etc.) and design processes for collateral creation.
Negotiation: Develop, negotiate, and customize marketing and commercial proposals, ensuring streamlined internal processes with the Finance Department and maintaining records of agreements.
Build Trusted Relationships: Establish and cultivate trusted internal and external relationships with Contracting and hotels to encourage long-term partner retention.
Reporting & Analysis: Utilize marketing tools (BI, D365, website analytics) to report on program metrics and marketing campaign success, identifying opportunities, threats, trends, and patterns for improvement.
Email Marketing: Act as an expert user and administrator for Mailchimp and D365 email platforms, ensuring full potential is utilized.
Miscellaneous: Assist with smaller roles supporting the department's day-to-day running, including email marketing, incentives, internal communications, and tradeshow exhibitions.
Project Management: Work on projects such as global marketing campaigns, brand implementation, marketing technology implementation, improving email marketing performance, and sourcing translations.
Training: Provide ongoing training to regional marketing teams on adopted marketing applications and technology, including preparing training materials and supporting local team inductions.

Requirements

Requires keen business acumen, commercial understanding, and the ability to analyze data and use this to suggest future improvements.
Requires working within defined brand guidelines.

Skills

Creative edge
Attention to detail
Business acumen
Commercial understanding
Data analysis
Brand guidelines adherence
Mailchimp
D365
BI tools
Website analytics
WordPress
Unbounce

Location

Europe
Americas

Work Type

Full-time

Experience Level

Manager

About the Company

Web Travel Group is a global B2B organization servicing the travel industry, connecting hotels and other travel sellers to a diverse network of travel buyers worldwide through its trade-only digital travel marketplace brand, WebBeds.
WebBeds provides powerful distribution solutions that simplify selling and buying travel.
WebBeds connects hotels with travel buyers, offering powerful distribution solutions.
WebBeds partners are supported through a global footprint with a team of 2,000+ people in 120+ cities across 50+ countries.
WebBeds delivers value, choice, expertise, and an unrivalled level of service.
Hotels and other suppliers can sell their products through WebBeds by connecting to a global network of travel buyers through cutting-edge solutions that provide greater inventory control, simplify distribution, and leverage enhanced analytics.
Travel buyers can integrate hotel and ground service inventory through API connectivity or search, shop, and book online through WebBeds' trade-only booking sites.