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About the Role

As a Regional Chains Director, you will lead, develop, and execute the regional chain strategy to drive sustainable growth, strengthen strategic partnerships, and increase WebBeds’ market share. You will own senior-level relationships with key regional hotel chain partners and provide strategic direction to the Regional Chains team to maximize commercial performance, portfolio expansion, and long-term value creation. You will work cross-functionally to ensure seamless alignment between regional execution and global chain objectives.

Responsibilities

Define and own the regional chain strategy, aligned with global chains objectives, to drive incremental revenue growth and market share.
Lead and manage the Regional Chains team (>4FTE), providing direction, coaching, and performance management to ensure delivery of agreed KPIs.
Own senior-level relationships with priority regional and global hotel chains, acting as executive sponsor and escalation point.
Identify, evaluate, and prioritize new chain opportunities within the region in collaboration with Global Chains and Regional Leadership.
Ensure optimal commercial outcomes by overseeing chain contract negotiations, renewals, and compliance with agreed timelines and standards.
Drive regional chain portfolio performance through pricing, availability, inventory, and product optimization in partnership with Partner Success, Supplier Optimization, and Contracting teams.
Chair and participate in high-level quarterly business reviews with key chain partners to review performance, align strategy, and identify growth opportunities.
Collaborate with regional and destination contracting teams to ensure alignment on chain strategies, targets, and hotel-level execution.
Partner with supplier connectivity and loading teams to define preferred connectivity strategies and ensure scalable, high-quality chain onboarding.
Monitor regional chain performance trends, risks, and opportunities, using data-driven insights to inform strategic decisions.
Act as escalation point for complex commercial, service, or operational issues impacting regional chain partners.
Drive the negotiation and execution of regional exclusives, value adds, overrides, and joint marketing initiatives across WebBeds platforms.
Represent WebBeds at key industry events, tradeshows, and executive-level partner meetings to strengthen market presence and relationships.
Ensure effective internal communication and alignment between Global Chains, Sales, Marketing, and regional teams to maximize promotion of chain content.
Support Health and Safety compliance and ensure required reporting is completed and up to date.
Communicate internally and externally in a professional manner in line with corporate guidelines and leadership expectations.

Requirements

Extensive contracting and commercial experience within the hotel and/or travel industry.
Proven ability to build, manage, and grow senior-level strategic partnerships with hotel chains.
Educated to degree level or equivalent professional qualification.
Fluent in English (additional regional languages highly beneficial).
Willingness to travel frequently within the region and internationally as required.
Strong strategic leadership and people management skills, with experience leading multi-market or regional teams.
Excellent commercial acumen with a strong understanding of regional and global distribution models.
Highly developed negotiation, influencing, and stakeholder management skills.
Data-driven decision-maker with strong analytical capabilities and financial awareness.
Exceptional communication and presentation skills, able to engage effectively at executive level.
Proactive, resilient, and adaptable, with the ability to manage complexity and competing priorities.
Collaborative leadership style with a strong focus on cross-functional teamwork and accountability.
Minimum 8–10 years’ experience in hotel contracting, chain management, or strategic commercial roles within OTAs, bedbanks, or tour operators.
Strong understanding of dynamic and static contracting models across multiple regions.
Fluency in one or more additional European languages.
Previous experience in a regional or global leadership role managing chain portfolios.
Demonstrated success in scaling chain partnerships and driving measurable regional growth.
Experience working in complex, matrix-driven international organizations.

Skills

Hotel contracting
Commercial experience
Travel industry
Strategic partnerships
Team leadership
People management
Commercial acumen
Distribution models
Negotiation
Influencing
Stakeholder management
Data-driven decision-making
Analytical capabilities
Financial awareness
Communication
Presentation skills
Adaptability
Teamwork
Accountability
Chain management
Strategic commercial roles
Dynamic contracting models
Static contracting models
Regional leadership
Global leadership
Scaling chain partnerships
Regional growth
Matrix-driven organizations

Experience Level

Minimum 8–10 years’ experience

Education Level

Degree level or equivalent professional qualification

About the Company

Web Travel Group is a global B2B organisation servicing the travel industry, connecting hotels and other travel sellers to a diverse network of travel buyers all over the world through our trade only digital travel marketplace brand –WebBeds.
WebBeds provides powerful distribution solutions that make selling and buying travel easier.
WebBeds connects hotels to sell rooms with travel buyers looking to find rooms for their customers, the travelling public.
WebBeds partners are supported through a truly global footprint, we have a team of 2,000+ people in 120+ cites across 50+ countries speaking 50+ languages - all focused on ensuring WebBeds delivers value, choice, expertise and an unrivalled level of service.
Hotels and other suppliers - global and regional hotel chains, independent hotels, apartments, resorts, attractions, transfer and sightseeing companies and more - can sell their products through WebBeds by connecting to a global network of online and offline travel buyers through cutting edge solutions that provide greater inventory control to simplify distribution, and leverage WebBeds enhanced analytics to inform inventory optimisation choices – saving costs and increasing revenue.
Travel buyers - online travel agencies, retail travel agents, corporate travel managers, tour operators, wholesalers, tourism boards, super apps, DMC’s, group providers, airlines and more - can integrate the hundreds of thousands of hotels and ground services in the WebBeds marketplace through simple and seamless API connectivity, or they cansearch, shop and book online through one of WebBeds trade only booking sites.