Growth and Marketing Lead (f/m/d) at Nox Mobility | Germany | Rezi

Growth and Marketing Lead (f/m/d) at Nox Mobility

Growth and Marketing Lead (f/m/d)

Nox Mobility · Germany

1 months ago

Growth and Marketing Lead (f/m/d)

Nox Mobility · Germany

2 months ago
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About the Role

Nox is revolutionizing European travel by offering premium overnight trains as an alternative to short-haul flights. We are seeking passionate individuals to help launch our first trains and build a meaningful brand. We value diversity, fresh thinking, and a commitment to innovation. This role is ideal for someone excited about building a brand and scaling growth from the ground up, defining and executing a full-funnel strategy to drive acquisition, build scalable systems, and optimize performance using data.

Responsibilities

  • Define and execute the end-to-end marketing strategy to establish Nox as a distinctive and leading brand in Europe.
  • Build and scale a full-funnel acquisition system across paid and organic channels, optimizing the customer journey from awareness to retention.
  • Establish robust tracking, attribution, and CRM systems to drive experimentation and continuous performance optimization.
  • Develop scalable forecasting and reporting models to provide actionable insights for internal teams and investors.

Requirements

  • 5+ years of experience in growth or strategic marketing, with a proven track record of building scalable acquisition systems and demand generation.
  • Entrepreneurial mindset with comfort in building marketing structures, tools, and processes from scratch.
  • Ability to blend high-level strategic thinking with measurable execution.
  • Deep understanding of B2C models (B2B is a plus), focusing on funnel metrics, attribution, and data-driven decision-making, leveraging AI tools.
  • Experience guiding and leading internal or external stakeholders, including agencies.
  • Fluent English proficiency.
  • German proficiency of C2 level.
  • Willingness to work at least two cabin crew shifts a year.
  • Willingness to take responsibility from day one and shape Nox with a personal touch.
  • Willingness to challenge legacy thinking and push innovative ideas.

Skills

  • Growth marketing
  • Strategic marketing
  • Full-funnel strategy
  • Acquisition systems
  • Demand generation
  • Scalable systems
  • Data analysis
  • Performance optimization
  • Tracking
  • Attribution
  • CRM systems
  • Experimentation
  • Forecasting
  • Reporting
  • AI tools
  • B2C models
  • B2B models
  • Stakeholder management
  • Agency management
  • German language
  • English language

Location

  • Europe

Work Type

  • Full-time
  • Startup

Experience Level

  • 5+ years of experience in growth or strategic marketing

Salary/Compensations

  • Competitive start-up salary
  • Employee stock options

Benefits

  • Small, young, and powerful team with diverse backgrounds, visions, and skills.
  • Culture built on flat hierarchies and zero corporate politics.
  • Room for personal and professional growth.
  • Chance to build one of the most influential products in European mobility and hospitality.
  • Competitive start-up salary combined with employee stock options.
  • Opportunity to work in a dynamic environment with constant new challenges.
  • Free contingent of Nox rides in the future.
  • Nextbike subscription.
  • Strong travel discounts.
  • Choice of either Deutschlandticket, Urban Sports Club, or sport reimbursements.

About the Company

  • Nox is aiming to become the best alternative to short-haul flights by soon offering premium overnight trains across Europe.
  • We believe in strong teams through diversity, fresh thinking, and a shared commitment to build something meaningful.
  • We care about strong, data-informed thinking and clear communication, but just as much about building a team with diverse perspectives and experiences.
  • We especially encourage individuals who are usually underrepresented in traditional industries and business contexts, creating a more inclusive and balanced environment for the whole team.

Equal Opportunity

  • Please don’t let imposter syndrome hold you back; we value your passion and potential more than a perfect match with every requirement. Even if you don’t meet every single criterion, we still encourage you to apply.
  • All positions require fluent English unless stated otherwise; additional languages are a plus.