About the Role
Nox is revolutionizing European travel by offering premium overnight trains as an alternative to short-haul flights. We are seeking passionate individuals to help launch our first trains and build a meaningful brand. We value diversity, fresh thinking, and a commitment to innovation. This role is ideal for someone excited about building a brand and scaling growth from the ground up, defining and executing a full-funnel strategy to drive acquisition, build scalable systems, and optimize performance using data.
Responsibilities
- Define and execute the end-to-end marketing strategy to establish Nox as a distinctive and leading brand in Europe.
- Build and scale a full-funnel acquisition system across paid and organic channels, optimizing the customer journey from awareness to retention.
- Establish robust tracking, attribution, and CRM systems to drive experimentation and continuous performance optimization.
- Develop scalable forecasting and reporting models to provide actionable insights for internal teams and investors.
Requirements
- 5+ years of experience in growth or strategic marketing, with a proven track record of building scalable acquisition systems and demand generation.
- Entrepreneurial mindset with comfort in building marketing structures, tools, and processes from scratch.
- Ability to blend high-level strategic thinking with measurable execution.
- Deep understanding of B2C models (B2B is a plus), focusing on funnel metrics, attribution, and data-driven decision-making, leveraging AI tools.
- Experience guiding and leading internal or external stakeholders, including agencies.
- Fluent English proficiency.
- German proficiency of C2 level.
- Willingness to work at least two cabin crew shifts a year.
- Willingness to take responsibility from day one and shape Nox with a personal touch.
- Willingness to challenge legacy thinking and push innovative ideas.
Skills
- Growth marketing
- Strategic marketing
- Full-funnel strategy
- Acquisition systems
- Demand generation
- Scalable systems
- Data analysis
- Performance optimization
- Tracking
- Attribution
- CRM systems
- Experimentation
- Forecasting
- Reporting
- AI tools
- B2C models
- B2B models
- Stakeholder management
- Agency management
- German language
- English language
Location
- Europe
Work Type
- Full-time
- Startup
Experience Level
- 5+ years of experience in growth or strategic marketing
Salary/Compensations
- Competitive start-up salary
- Employee stock options
Benefits
- Small, young, and powerful team with diverse backgrounds, visions, and skills.
- Culture built on flat hierarchies and zero corporate politics.
- Room for personal and professional growth.
- Chance to build one of the most influential products in European mobility and hospitality.
- Competitive start-up salary combined with employee stock options.
- Opportunity to work in a dynamic environment with constant new challenges.
- Free contingent of Nox rides in the future.
- Nextbike subscription.
- Strong travel discounts.
- Choice of either Deutschlandticket, Urban Sports Club, or sport reimbursements.
About the Company
- Nox is aiming to become the best alternative to short-haul flights by soon offering premium overnight trains across Europe.
- We believe in strong teams through diversity, fresh thinking, and a shared commitment to build something meaningful.
- We care about strong, data-informed thinking and clear communication, but just as much about building a team with diverse perspectives and experiences.
- We especially encourage individuals who are usually underrepresented in traditional industries and business contexts, creating a more inclusive and balanced environment for the whole team.
Equal Opportunity
- Please don’t let imposter syndrome hold you back; we value your passion and potential more than a perfect match with every requirement. Even if you don’t meet every single criterion, we still encourage you to apply.
- All positions require fluent English unless stated otherwise; additional languages are a plus.
