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About the Role

As the Growth Marketing Manager, you will be responsible for driving our growth by making data-driven decisions and prioritizing initiatives that maximize revenue and growth. You will manage launches, optimize funnels, analyze performance metrics, and convert interest into participants, ultimately expanding our community.

Responsibilities

• Manage launches from planning to post-completion.
• Develop and optimize lead generation strategies including ads, content, and funnels.
• Oversee paid advertising campaigns (Meta) with budget management and performance tracking.
• Improve conversion rates.
• Advance content and CRM strategies.
• Analyze performance metrics such as CPL, show-up rates, conversion rates, and CAC.
• Derive actionable insights from data and implement them promptly.
• Utilize AI tools for faster analysis, testing, and decision-making.
• Collaborate closely with a small, motivated team.
• Manage all German-language copy.

Requirements

• 3-5 years of experience in Performance Marketing, Growth Marketing, or Funnel Marketing.
• Ability to think analytically and understand user psychology.
• Skill in identifying bottlenecks within marketing funnels.
• Independent and structured work approach.
• Proactive and eager to take on responsibility.
• Strong understanding of our target audience and communication style, tailored for women.
• Experience with Meta Ads and budget management.
• Familiarity with AI tools for marketing analysis and testing.

Skills

• Performance Marketing
• Growth Marketing
• Funnel Marketing
• Data Analysis
• Lead Generation
• Paid Advertising (Meta)
• Conversion Optimization
• Content Strategy
• CRM Strategy
• AI Tools
• German Copywriting

Location

• Remote
• Berlin-based

Work Type

• Part-time (25-30h)
• Remote
• Full-time
• Freelance

Experience Level

• 3-5 years

Benefits

• Remote-first work environment.
• Flexible working hours.
• Participation in live workshops (7 times per year).
• Small, highly motivated team.
• High degree of autonomy with minimal hierarchy.
• Modern, AI-supported work processes for efficiency and learning.

About the Company

• Happy Immo Club's mission is to empower women to build financial independence and passive income through real estate.
• We are a rapidly growing movement aiming to support more women in achieving a self-determined life.
• We operate with modern, AI-supported tools to enhance efficiency and learning.