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About the Role
This role focuses on enhancing the user experience by making it more engaging, clear, and conversion-oriented. You will ensure consistency between advertising content, landing pages, and storylines, translating data into actionable UX concepts and driving A/B tests to derive recommendations.
Responsibilities
- Identify opportunities to improve user experience and propose ideas for making it more emotional, clear, and conversion-focused.
- Ensure advertising content, landing pages, and storylines are harmonized in terms of content and visuals.
- Translate data into understandable insights and these insights into clear, conversion-focused UX concepts.
- Conceptualize landing pages and UX flows, create wireframes, and collaborate closely with design and content teams for implementation.
- Plan and conduct A/B tests, deriving concrete recommendations for action.
- Collaborate closely with Paid, CRM, Social, and Product teams to create consistent cross-channel user experiences and jointly expand conversion potentials.
Requirements
- Experience in conversion optimization, UX, or digital performance, preferably in the D2C/beauty sector.
- Strong understanding of storytelling, user psychology, and funnel structures.
- A keen eye for UX and design, with the ability to analyze content from an analytical perspective.
- Experience with tools such as Google Analytics, Clarity, Figma, Shopify, or A/B testing tools.
- A blend of analytical clarity and creative openness, with a desire to translate emotions into measurable success.
- Enjoyment of communication and collaboration, understanding that strong conversion is a result of teamwork.
Skills
- Conversion Optimization
- UX Design
- Digital Performance Marketing
- Storytelling
- User Psychology
- Funnel Structuring
- Content Analysis
- A/B Testing
- Google Analytics
- Clarity
- Figma
- Shopify
Location
- Berlin
Work Type
- Hybrid
- 35 hours week
Experience Level
- Professional
Benefits
- Workshops, training, and further education opportunities
- Focus on work-life balance
- Attractive discounts on products
- Fruit, drinks, and snacks in the office
- Regular presence in the office (at least 3 days)
- Regular team events
About the Company
- JACKS beauty line is a young and dynamic team passionate about sustainable makeup products and beauty tools.
- We offer a relaxed company culture with opportunities for employees to contribute ideas and grow with us.
- We are a Berlin-based company specializing in vegan makeup and skincare products with high-quality ingredients, as well as hand-painted brushes.
- With over 40 dedicated employees, we aim to combine beauty with environmental responsibility.
- Our vision is to shape the beauty industry authentically, honestly, and sustainably.